SOURCE: GENWI

GENWI

February 16, 2012 08:00 ET

Times Internet Limited Partners With GENWI to Create Tweek™ -- a Groundbreaking Tablet App

Using GENWI's CloudPublish™ Platform, Tweek Showcases Content From Multiple Online Properties and Explores New Monetization Models

LOS ALTOS, CA--(Marketwire - Feb 16, 2012) - Times Internet Limited (www.indiatimes.com), the Internet venture of India's largest media house, Bennett Coleman and Company Limited, and GENWI (www.genwi.com), the leader of cloud-based mobile publishing, today launched the highly anticipated Tweek application exclusively for the tablet.

The Tweek application brings together content from over 20 Times Internet Limited content sources and packages it into the new Tweek publication with curated content that includes an exclusive Editors Note and sections on lifestyle, fitness, technology, travel, shopping, and the real-time streaming of chart-topping Bollywood Music.

The Tweek application is not a simple replica of a print or web publication, but combines the best of both worlds -- mixing familiar print publication formats with the interactivity and functionality of robust content-driven websites. Tweek readers can share content on their social networks, favorite interesting articles, receive new issues without updating the application, and enjoy the content in offline mode.

"Tweek offers its readers an unparalleled experience in terms of interactivity, customization and usability. Its content will be kept fresh and relevant by the large database of content available within the TIL network. With its launch, we intend to pioneer the tablet magazine space in India," says Rishi Khiani, CEO, Times Internet Limited.

Khiani goes on to say, "We are interested in experimenting with different ways to monetize our content beyond traditional web advertising. Taking advantage of this new medium -- that incorporates the rich engagement features of the web into a mobile touch experience on a larger screen -- we can deliver new advertising concepts. GENWI's CloudPublish solution enables us to deliver contextual commerce, rich-media advertorials that are geo-location aware, and switch out advertisers or ad units on the fly. We are looking forward to providing a delightful mobile experience for our readers and blazing new trails in the mobile advertising space with GENWI."

"With the power of the cloud," said PJ Gurumohan, Founder and CEO of GENWI, "Times Internet Limited was not only able to rapidly deploy this application, but also save time and production costs by reusing design layouts from week to week -- all in standard web-based protocols such as HTML5, CSS, and JavaScript. But, the most groundbreaking aspect of the Tweek application is the way it surfaces existing content and takes full advantage of the tablet experience to create higher levels of reader engagement and the flexibility to explore new monetization channels. It's a win-win."

To download the Tweek tablet app, visit http://bit.ly/xEh2N1.

About Times Internet Limited
Times Internet Limited, (TIL), is the internet and mobile venture of India's largest media house -- the Times Group. TIL websites are among the fastest growing web-based networks worldwide. TIL has led the internet revolution in India and has emerged as India's foremost web entity, running diverse portals and niche websites.

Indiatimes.com is TIL's flagship brand. India's internet portal encompasses telecom, e-commerce, online advertisement solutions, communities, events and more. Indiatimes.com is undoubtedly India's preferred online and mobile value-added services destination for millions of surfers and subscribers looking for rich and diverse digital content. Indiatimes.com, the multi-faceted portal, commands more than 1 Billion page views per month. The other key properties in the TIL portfolio are Timesofindia.com -- world no.1 news site in terms of page views and economictimes.com -- India's No.1 business news website.

In the mobile space, Indiatimes 58888 is the largest direct-to-consumer SMS and IVR short code, accessed by over 50mn consumers across all telecom operators in India. Visit http://www.indiatimes.com

About GENWI
GENWI (www.genwi.com) makes mobile publishing simple -- in the cloud. As the inventor and leader of cloud-based mobile publishing, GENWI enables publishers and enterprises to easily manage content across mobile platforms, deliver an excellent brand experience, and find new monetization opportunities. Utilizing GENWI's CloudPublish™ solution lets content creators publish once across multiple devices and provides complete creative freedom to express their brand. GENWI has over 1500 customers including Conde Naste, Moguldom Media, Times of India, Forbes, and PBS Kids.

Founded in 2010, GENWI is a privately held firm based in Los Altos, CA. For more information, please visit www.genwi.com or follow us on Twitter @genwi.

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