January 15, 2015 10:00 ET

Timeshare Marketing Goes Digital With SFX Preferred Resorts and Seychelle Media Partnership

Vacation Exchange Company Expands Tour Generation Opportunities for Its Partners

SAN FRANCISCO, CA--(Marketwired - Jan 15, 2015) -  SFX Preferred Resorts pledges its commitment to advance timeshare sales and marketing into the digital age through a partnership with Seychelle Media, an agency specializing in providing marketing strategies for the vacation ownership industry.

In business since 1992, SFX has long been considered a quality boutique timeshare exchange company with a sales and marketing division. While providing consumer access to quality timeshare resorts remains a focus for the company, a key 2015 initiative is the expansion of their sales and marketing partnerships within the timeshare developer community.

SFX's recently appointed president Brad McDonald says, "Developers can increase their tour flow by partnering with SFX. Our guests are proven to have a higher likelihood to tour and a far greater propensity to purchase, yielding above average value per guest (VPG) for our partners. By combining the concierge-level service we're known for with new data-driven and customized pre-arrival touch points, SFX is committed to supporting the brand experience and sales and marketing objectives of our developer partners."

To increase tour flow to its partners, SFX has contracted with Seychelle Media to help capture and convert more targeted demand in the online space. Key components of SFX's new digital marketing focus will include:

  • A new web 3.0 experience offering enhanced usability, online rental bookings, exchange requests and deposits
  • A refreshed brand, reflecting SFX's commitment to delivering a modern, user-friendly online experience
  • The implementation of a proprietary 5-phase search engine optimization (SEO) strategy
  • The implementation of dynamic, personalized and data-driven customer communications
  • New social media profiles and marketing campaigns to drive increased engagement with partner inventory and promotional offers

Seychelle Media co-founder and CEO Jason Tremblay says, "With North American timeshare product penetration stagnating at around 6%, it's clear that we should be rethinking our traditional sales and marketing approaches. SFX's move to implement an inbound digital strategy that honors today's consumer behaviors will position them as a leader in introducing the vacation ownership product to new segments of qualified consumers who've been unresponsive to our industry's traditional marketing approaches."

In deploying SFX's digital marketing blueprint, Seychelle Media will apply its "Attract, Engage, Convert, Inspire" methodology, leveraging all core disciplines of digital marketing, including persuasive web design, PR, communications and brand messaging, SEO, search engine marketing (SEM, PPC & remarketing), conversion rate optimization (CRO), social media marketing and dynamic, data-driven marketing automation systems.

About SFX
The San Francisco Exchange Company (SFX) was founded in 1992 by current CEO Mel Grant. Headquartered in the San Francisco Bay Area in Alameda, California, SFX offers its more than 200,000 members one access point to the highest-rated, highest-demand timeshare resorts listed in all major exchange networks. SFX is committed to removing the barriers of one timeshare exchange network and providing timeshare owners concierge-level service with central accessibility to premium, personalized vacation experiences. SFX has been a member of the American Resort Development Association (ARDA) since 1993 and has maintained an A+ rating with the San Francisco Bay Area Better Business Bureau as a BBB accredited business since 2009. To learn more about SFX, visit, visit their Facebook page at and talk with them in 140 characters or less on Twitter @SFXResorts

About Seychelle Media
Seychelle Media is an online marketing agency based in Orlando, Florida. Officially launched in September 2014, the company was created to serve the lead generation, search engine marketing, persuasive website design, public relations, brand marketing and social media communications needs of clients within the timeshare, hospitality and tourism industries and beyond. For more information on Seychelle Media, visit and click on the Get a Quote tab for a complimentary consultation. To learn more about Seychelle Media's company culture, visit their LinkedIn company page. To see what inspires them, visit Pinterest. #Seyhi on Twitter @seychellemedia and check them out on Facebook.

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