TIR Systems Ltd.

TIR Systems Ltd.

March 29, 2005 09:00 ET

TIR Systems Expands its Global Sales Team to Further Develop European and Middle Eastern Markets; TIR Systems Accepted by European Lighting Design Association to Inner Circle of Sponsors


NEWS RELEASE TRANSMITTED BY CCNMatthews

FOR: TIR SYSTEMS LTD.

TSX SYMBOL: TIR

MARCH 29, 2005 - 09:00 ET

TIR Systems Expands its Global Sales Team to Further
Develop European and Middle Eastern Markets; TIR
Systems Accepted by European Lighting Design
Association to Inner Circle of Sponsors

VANCOUVER, BRITISH COLUMBIA--(CCNMatthews - March 29, 2005) - TIR
Systems Ltd. (TSX:TIR), a world leader in light enabling technology, is
pleased to announce the appointment of Alfred Vallaster as Director of
Sales, Europe and the Middle East, Commercial / Industrial Markets.

Alfred brings thirty five years of global sales, marketing and business
experience to TIR, including over eight years of senior management
experience with ZUMTOBEL AG, one of the world's largest lighting
manufacturers. Alfred's positions with Zumtobel included Vice President
Overseas Operations covering Australia, the Far East, Japan, Great
Britain, Italy and France; Executive Vice President, Zumtobel USA; and
Managing Director, Zumtobel South Africa.

"Alfred's extensive lighting and business experience developing markets
in Europe and other global regions will allow him to provide the strong
leadership necessary for TIR to develop and establish a strong business
in Europe and the Middle East," said Darren Luce, Vice-President of
Global Sales for the Commercial Industrial Markets.

"I joined TIR because I am convinced that the company is a market leader
in Solid State Lighting. I feel that its focus on performance and
effect, with emphasis on thermal management, colour calibration and
functionality to provide efficient operation and maintenance puts it
ahead of so many other players," said Vallaster. He added, "I am eager
to use my network of contacts in Europe and the Middle East to generate
growth in these regions and to contribute to the company's dedication to
expanding its activities and operations in the coming years."

Already a global company, with a number of prestigious projects
delivered in Europe, TIR considers Europe a key market that will allow
the company to successfully implement its global strategy for Solid
State Lighting (SSL). The lighting community in Europe has traditionally
shown leadership in adopting new technologies and those with a
consideration for environmental sustainability, and places a high degree
of importance on the quality of lighting and lighting products.

As such TIR was pleased to recently be appointed to the ELDA Circle of
Sponsors, along with Philips Lighting. The European Lighting Designers
Association is an organization of lighting designers and consultants who
are actively promoting the profession of lighting design
internationally. The Circle of Sponsors consists of 19 members including
industry leaders like Zumtobel Staff, IGuzzini, Louis Poulsen and Bega.
It plays a key supportive and advisory role within ELDA, and as part of
its duties it makes recommendations on the implementation of good
lighting design worldwide through education and example. Membership will
allow TIR to not only play an industry role in Europe, but also to gain
access to key members of the lighting design community through
participation in ELDA programs.

About TIR Systems Ltd.

TIR Systems Ltd., a world leader in delivering specialty lighting
systems, is building the foundations for tomorrow's lighting. Through
sound innovation and proven technical capability, TIR is developing,
designing and marketing the core technologies that will allow Solid
State Lighting (SSL) to move to the forefront of mainstream lighting.

This News Release contains forward-looking statements concerning the
development, design and marketing of SSL technology and its expected
impact on the Company's business. Forward-looking statements are
statements about the future and include, but are not limited to, our
success developing, designing and marketing the sales of our products or
technologies in response to the continuing change in technology,
evolving industry standards and changing customer preferences and
requirements. Such statements are inherently uncertain, and the actual
events or results could be materially different than those anticipated
in those forward-looking statements as a result of numerous factors,
including without limitation, our ability to successfully address these
developments on a timely basis or at all; as well the other risks and
uncertainties affecting the Company and its business, as contained in
the Company's most recent Annual Information Form and other subsequent
news releases and filings with the Canadian Securities Regulatory
Authorities, any of which could cause actual events or results to vary
materially from the Company's expectations. Forward-looking statements
are based on the beliefs, opinions and expectations of the Company's
management at the time they are made, and the Company does not assume
any obligation to update its forward-looking statements if those
beliefs, opinions or expectations, or other circumstances should change.

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Contact Information

  • FOR FURTHER INFORMATION PLEASE CONTACT:
    TIR Systems Ltd.
    Issa Nakhleh
    Chief Financial Officer
    (604) 473-2302
    issa.nakhleh@tirsys.com
    or
    TIR Systems Ltd.
    J. Caren Holtby
    Investor Relations Manager
    (604) 473-2318
    caren.holtby@tirsys.com
    www.tirsys.com
    The TSX has not reviewed and does not accept responsibility for the
    adequacy or accuracy of the content of this News Release.