TIR Systems Ltd.
TSX : TIR

TIR Systems Ltd.

July 07, 2005 14:56 ET

TIR Systems Receives Order for United Kingdom Cinema Chain

VANCOUVER, BRITISH COLUMBIA--(CCNMatthews - July 7, 2005) - TIR Systems Ltd. (TSX:TIR) -

- Cox Plastics sells LightScript™ to Cineworld UK

TIR Systems Ltd. a world leader in light enabling technologies for Solid State Lighting, announces that it has received a multi-location contract through its Cox Plastics distribution partner.

This contract, with Cineworld, is worth over $100,000 and is the largest single customer order placed by Cox Plastics since the distribution agreement was signed in January 2005. It marks the closure of the first of a number of opportunities that Cox Plastics has identified as suitable for TIR's products and is actively pursuing.

"Although the relationship is still in its infancy I am encouraged with the teamwork that won this order and I'm optimistic that the partnership can only grow and yield further success in the future with more such orders," said Robert Gray, Director of Sales for Europe, Corporate Identity Markets.

Cineworld is the fastest growing multiplex cinema chain in the UK and has recently expanded with the purchase of the UGC cinema chain. Cineworld asked their sign company partner, Image Technique Ltd., a leading UK sign manufacturer, to find them a simple but effective lighting solution to rebrand the 50 UGC sites to Cineworld colors.

Image Technique Ltd. in turn approached Cox Plastics, TIR's UK distribution partner, which recommended TIR's LightScript™ channel letter illumination solution. Red LightScript™ modules will illuminate the Cineworld lettering from within the channel letter units, with white LightScript™ modules being mounted behind the lettering to form a white halo effect to further accentuate the Cineworld branding.

When asked why TIR was chosen, Des Kenehan, the Director of Image Technique Ltd., commented, "We were very impressed with the ease of use, reliability and high brightness of TIR's LightScript product."

"The signage market in the UK is a tough market to crack but when you have total confidence in your products and your partners, you know these kinds of orders are going to come," said Jamie Manifold, National Sales Manager, Cox Plastics. "We are delighted that TIR's products are so readily satisfying a demand in the UK signage market and to have gathered so much interest and momentum in such a short time."

About Cox Plastics

To find out more about Cox Plastics, visit www.coxplastics.co.uk.

About TIR Systems Ltd.

TIR Systems Ltd., a world leader in light enabling technology, is building the foundations for tomorrow's lighting. Through sound innovation and proven technical capability, TIR is developing, designing and marketing the core technologies that will allow Solid State Lighting (SSL) to move to the forefront of mainstream lighting.

To find out more about TIR Systems Ltd. (TSX:TIR), visit www.tirsys.com.

This News Release contains forward-looking statements concerning anticipated developments in the Company's business, which statements can be identified by the use of forward-looking terminology such as "complete" and "expect" or the negative thereof or any other variations thereon or comparable terminology referring to future events or results. Forward-looking statements are statements about the future and are inherently uncertain, involving known and unknown risks, uncertainties and other factors that may cause our actual results to be materially different from any future results, performance or achievements expressed or implied by such statements. Forward-looking statements include, but are not limited to, those with respect to the anticipated value of orders for our products and the launch of our new products. Factors that could cause such actual events or results expressed or implied by such forward-looking statements to differ materially from any future results expressed or implied by such statements include, but are not limited to; the risk that we are dependent on a single customer for a significant portion of our sales revenue; future sales of our existing products and our new products may be less than expected; our future operating results are uncertain and likely to fluctuate; and the patent litigation initiated by Color Kinetics may be unfavorable and have an adverse impact on our financial results; manufacturing risks; product liability risks; the effect of competition may have an adverse impact on our sales and profitability; the Company's need for additional future capital, which may not be available in a timely manner or at all; exchange rate fluctuations between the US and Canadian currencies, which may decrease revenues reported in Canadian dollars; as well as a description of other risks and uncertainties affecting the Company and its business, as contained in the Company's most recent Annual Information Form and other subsequent news releases and filings with the Canadian Securities Regulatory Authorities, any of which could cause actual revenues to vary materially from the Company's anticipated future results. Forward-looking statements are based on the beliefs, opinions and expectations of the Company's management at the time they are made, and the Company does not assume any obligation to update its forward-looking statement if those beliefs, opinions or expectations, or other circumstances should change.


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