Tira Wireless Inc.

Tira Wireless Inc.

November 07, 2006 08:01 ET

Tira Wireless Bolsters Executive Team with New Appointments

Tony de la Lama to Drive Product Strategy and Marketing Initiatives; Clive Jeffries Responsible for European Sales Efforts

SAN MATEO, CALIFORNIA and LONDON, UNITED KINGDOM--(CCNMatthews - Nov. 7, 2006) - Tira Wireless today announced that Tony de la Lama has been named senior vice president, product management and marketing and Clive Jefferies has been appointed vice president, EMEA markets. These executive appointments further strengthen Tira's leadership as a provider of mobile content deployment solutions, and support the company's continued growth in global markets.

"Positioning for growth is key to succeeding in the rapidly expanding mobile market," said Doug Barre, CEO of Tira Wireless. "These proven business executives will help us broaden our reach, both technologically and geographically, enabling us to help our customers deliver mobile applications to market faster than ever before."

Tony de la Lama

As senior vice president, product management and marketing at Tira Wireless, Tony de la Lama will be responsible for product strategy, go-to-market initiatives, marketing and the overall business success of the company's Jump platform for mobile content deployment. He was most recently with BEA Systems, where he was vice president and unit executive of WebLogic Integration and AquaLogic Service Business products, responsible for engineering, product management, marketing and business development.

de la Lama joined BEA from Borland, where he held engineering, development and executive management positions. At Borland, he was vice president and general manager of the Java Business Unit and drove the success of Borland's market-leading Java development platform - JBuilder and the Borland Enterprise Studio. Upon the acquisition of TogetherSoft Corporation by Borland, de la Lama took the helm of the newly created Together Business Unit and was instrumental in developing new modeling solutions for the Eclipse and Microsoft platforms.

Clive Jeffries

Clive Jefferies brings extensive business development and customer relationship expertise, as well as in-depth knowledge of the global mobile marketplace to his role with Tira Wireless. As vice president, EMEA, Jefferies will be responsible for guiding the company's growth across new and existing markets across Europe, the Middle East, and Africa.

Prior to joining Tira Wireless, Jefferies was senior director of sales and business development with Qpass (UK), a leading provider of software platforms and services for the mobile market, where he played a key role in securing key strategic wins and executing European mobile and media go-to-market strategies. He has held a number of senior management roles with companies such as Openwave Systems and Amdocs, both in the UK and North America, where he has been involved in the entire life cycle of product introduction in emerging market environments. Jefferies has a MBA from the University of Liverpool.

About Tira Wireless

Tira Wireless is the premier provider of advanced technology for mobile content deployment. The Company's flagship Tira Jump platform manages the complete deployment lifecycle for Java and BREW applications, and other media types, such as ringtones and wallpapers. From deployment planning to the direct delivery of certified content to an operator's deck or portal, Tira Jump ensures content providers have even tighter control over the end-to-end deployment process. This drives greater efficiencies by speeding time to market and reducing the total cost of delivering quality content to global markets. Tira's customers include some of the largest corporations in the mobile space, including Warner Bros., Sony Pictures Mobile, THQ Wireless, T-Mobile, Helio and TELUS Mobility. For more information, visit www.tirawireless.com.

NOTE: Tira Wireless is a registered trademark. Sun, Sun Microsystems, Java and J2ME are trademarks or registered trademarks of Sun Microsystems, Inc. in the United States and other countries. QUALCOMM and BREW are registered trademarks of QUALCOMM Incorporated. All other company and product names may be trademarks of their respective owners. All Rights Reserved.

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