Tira Wireless Inc.

Tira Wireless Inc.
M7 Networks Inc.

M7 Networks Inc.

June 13, 2005 09:26 ET

Tira Wireless and M7 Networks Join Forces to Integrate Mobile Communities and Porting Technologies

SAN DIEGO, CALIFORNIA and TORONTO, ONTARIO--(CCNMatthews - June 13, 2005) -

Tira Jump Customers Now Have Access to M7 Networks' Community APIs

M7 Networks Inc., a leading trusted partner and enabler of advanced wireless services, and Tira Wireless, the premier provider of porting technology for the mobile content market, today announced a collaboration that will enable mobile content providers to port applications for deployment on mobile communities. Under the terms of the agreement, Tira Wireless will integrate M7 Networks' community APIs into the Tira Jump Product Suite. This will enable the automatic integration of the M7 functionality during porting with Tira Jump, as opposed to having to manually insert the functionality into each separate build.

"The success of carrier-branded game communities underscores the value of mobile community building, both for carriers and for publishers," said William Erickson, CEO and president of M7 Networks. "More leading mobile game and application publishers use Tira Jump than any other porting technology. These publishers can now accelerate deployment of content onto M7 Networks' community-based platform."

M7 Networks' Application Community Platform (ACP) provides a carrier-branded community experience and loyalty around mobile content. The community functionality includes unique user names across all community-enabled content, leaderboards, buddy lists, game ratings game recommendations and affinity programs. Recently, M7 Networks announced and commercially deployed its loyalty module for the accumulation of points for community members who engage in community-centric activities.

"Communities are a growing influence in mobile gaming, and M7 Networks has been tremendously successful in this area," said Matt Golden, vice president of business development and Co-founder of Tira Wireless. "Its critical for publishers using Tira Jump to have the capability of quickly adapting their content for mobile communities during the porting process, enabling them to further accelerate time to market."

More than 50% of leading mobile content publishers use Tira Jump technology to port mobile games, including Disney, THQ Wireless, and Sony Pictures Digital. These publishers have created and deployed over 7,000 versions of leading mobile games and applications using Tira Jump technology.

The Tira Jump Product Suite enables mobile application porting across more than 250 different handsets, as well as multiple languages and mobile operator requirements. Tira Jump drives significant efficiencies in mobile application porting by automating the porting management process, ensuring quality, consistency and control; and automating the creation of multiple application builds from one portable reference build.

M7 Networks delivers community technology and services from its Application Community Platform. The ACP is structured and managed in an environment based upon data security, reliability and network connectivity demanded by carriers and content providers. The ACP is data agnostic and bridges content such as games, music, and video.

About Tira Wireless

Tira Wireless is the premier provider of porting technology for the mobile content market. Tira's proprietary technology - the Tira Jump Product Suite - enables mobile publishers, operators and developers to quickly and cost effectively bring quality mobile content to market. Tira Jump drives significant efficiencies for mobile content producers by automating the content deployment process, ensuring quality, consistency and control; and by enabling the creation of multiple application builds across a broad range of handsets, languages and mobile operator requirements. Tira supplies Jump technology based products and services to over 50% of leading mobile game publishers including Disney Mobile, Sony Pictures Mobile, and THQ Wireless. Other customers and partners include T-Mobile, TELUS Mobility, Sony Ericsson, and Nokia. Tira has been recognized as one of "10 Emerging Wireless Players to Watch" by IDC; named one of the "Fierce 15 Top Wireless Startups" by Fierce Wireless; and awarded the 2004 CDMA Industry Achievement Award for Innovative Entertainment Technology Development. For more information visit www.tirawireless.com.

About M7 Networks

M7 Networks is a neutral, trusted partner providing solutions and services for the creation and management of intelligent mobile communities. M7 connects wireless carriers, content providers and end users around a wide variety of data-related content such as games and music. M7's services provide a foundation for increased brand awareness and loyalty, an enhanced end user experience, and incremental revenue streams. Based in La Jolla, California, M7 Networks was founded in 2000 with funding from QUALCOMM, Enterprise Partners, and Sienna Ventures. For more information, visit www.m7networks.com or email info@m7networks.com.

M7 and M7 Networks are registered trademarks of M7 Networks Inc. Tira Wireless is a registered trademark. Sun, Sun Microsystems, Java and J2ME are trademarks or registered trademarks of Sun Microsystems, Inc. in the United States and other countries. All other trademarks are the property of their respective owners.

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