Tira Wireless Inc.

Tira Wireless Inc.

April 25, 2007 10:00 ET

Tira Wireless Webcast to Showcase Breakthrough Approach in Mobile Content Development and Deployment

Panel of Speakers Includes Frost and Sullivan Chief Analyst Dr. Gerry Purdy Speaking on the Challenges and Opportunities of Delivering Mobile Content to Market

SAN MATEO, CALIFORNIA--(CCNMatthews - April 25, 2007) - Tira Wireless today announced that it is hosting a webcast on May 2nd together with J. Gerry Purdy, Ph.D., VP and Chief Analyst, Mobile and Wireless at Frost & Sullivan. The webcast will explore innovative approaches in the development and deployment of mobile content, including new ways to collaborate and re-use code to achieve significant productivity breakthroughs.

Creating best-selling mobile content takes more than compelling graphics, a hot brand and innovative game play. The key to achieving success in this highly competitive industry lies with getting the latest titles to mobile operators and content portals in just three weeks vs. three months. But for developers and publishers, the elusive question is 'how?'. The permutations and combinations of devices, channels and languages create a near insurmountable barrier to the timely and cost-effective development and deployment of mobile content.

Mobile content developers and publishers are invited to participate in this informative, hour-long session that will answer questions on the challenges and opportunities in the mobile market. Gerry Purdy of Frost & Sullivan will provide an overview of the content market and the various facets of the fragmentation problem the industry must deal with. Tira Wireless will introduce Tira Jump 2007, the next generation platform for mobile content development and deployment. The company will showcase how the platform's groundbreaking new features - which enable code re-use, collaboration and interoperability - provide a revolutionary approach to developing and deploying mobile content.

What: Tira Wireless Webcast
Introducing Tira Jump 2007: A groundbreaking mobile
development and deployment platform that puts
content providers in control

When: Wednesday, May 2nd, 2007
8:00am PDT / 11:00am EDT / 4:00pm GMT (for one hour)

Where: Online

To register: www.tirawireless.com/majump

"Research has shown that titles that get onto an operator's deck or consumer portal first are the ones that receive premier shelf placement, stay on 'Top 10' lists for an extended period of time and, as a result, generate the greatest amount of revenue," said Tony de la Lama, SVP, Product Management and Marketing, Tira Wireless. "During this must-attend webcast, developers and publishers will learn how Tira Wireless has broken down barriers that once stood in the way of market success by enabling common development actions and code to be re-used and shared among deployment teams to deliver unprecedented time savings."

About Tira Wireless

Tira Wireless provides a unique combination of technology and services designed to greatly reduce the complexity of developing and deploying mobile content. Its Tira Jump platform accelerates the development, porting, optimization, certification, and delivery of mobile content, including games, applications, ringtones, wallpaper and screensavers. Tira Wireless is the deployment partner for the world's leading mobile content developers, publishers and mobile operators, including Warner Bros., Sony Pictures Mobile, THQ Wireless, T-Mobile, Helio and TELUS Mobility. Founded in 2001, Tira Wireless is a privately held, venture-backed company with offices in Silicon Valley, Toronto, Seattle and London. Additional information is available at www.tirawireless.com.

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