The Rubber Association of Canada

The Rubber Association of Canada

November 30, 2006 09:01 ET

Tire manufacturers want winter drivers to dress their car properly

The Rubber Association of Canada’s winter tire list can help

Attention: Automotive Editor, News Editor, Travel/Tourism Editor, Government/Political Affairs Editor, Transportation Editor MISSISSAUGA, ON, PRESS RELEASE--(CCNMatthews - Nov. 30, 2006) - The difference between a running shoe and winter boot is quite obvious to the naked eye. When you look at four tires on a vehicle, they're round, they're black and they all look alike. What is the difference between a regular "all-season" tire and a specific "winter tire"? Only when you get quite close will you notice a different tread pattern, softer more supple rubber compound and most important of all a mountain snowflake symbol on the sidewall of the tire.

The Rubber Association of Canada hosts a winter tire list on its website to help consumers identify a tire marked with the mountain snowflake symbol. These tires meet specific winter traction performance requirements and have been designed specifically for use in severe winter conditions.

If you dress your vehicle with "all season" tires just keep in mind that like a running shoe which may provide safe performance in most weather conditions, they are not designed for snow and ice. At lower temperatures "all season" tires begin to lose elasticity, resulting in reduced traction. Winter tires retain their elasticity so that they grip at much lower temperatures.

Visit and click the mountain snowflake symbol for a listing of tire manufacturers' products with the peaked mountain snowflake symbol.

Founded in 1920, The Rubber Association of Canada is the national trade association for Canadian rubber manufacturers and distributors of rubber goods.

Contact Information

  • Gilles Paquette, Communications Manager, The Rubber Association of Canada
    Primary Phone: 905-814-1714