SOURCE: Tiret New York

March 03, 2008 15:30 ET

Tiret New York Invites You to Build on Your Emotion

NEW YORK, NY--(Marketwire - March 3, 2008) - Tiret presents customized unlimited luxury with three new and very intriguing timepieces as part of the Tiret New York Gotham Collection:

Tiret Gotham Automatic Chrono Tiret Gotham GMT Tiret Gotham Power Reserve

This collection signifies the complexion of luxury, the embodiment of exclusivity, the precision of elite Swiss watchmaking and the private sale experience. It defines Tiret New York as a stand out brand in the prestige sector.

So unique in its extraordinary inaugural design and technical innovation, consider the Tiret New York Gotham Collection a World Premiere.

Daniel Lazar, company founder and creative director, provides an ambience unequalled by top tier exclusive manufacturers. Capturing individual desires, Tiret prefers to lead rather than follow with their one of a kind timepieces.

The Tiret New York Gotham Collection is unprecedented dimension, texture and motion.

Tiret invites their client to play with the square shaped timepiece by choosing from a distinct mix of inventive building blocks used to customize and personalize the exterior of the watchcase. The concept allows for a wide range of high quality materials, rare and exclusive, for which Tiret is known, to emphasize all four sides of the watchcase frame, thus allowing the client to display their emotional relationship with time, declare their personal message and choose their look. As a result of this personal contribution all three Tiret Gotham models exhibit a fresh approach to watchcase design and construction.

Accentuated at the discretion of the owner, imaginative detailed shapes presented in the form of natural rubber blocks, precious gemstone figures, ceramic columns, jewel enhanced letters and sculpted words add an intimacy to the multi level timepiece built from a choice of 18k white, rose or yellow gold, stainless steel, ceramic, and caoutchouc. Fashioned by the client, couture horology, each is a custom ordered design.

Assembling the largest amount of single pieces and based on an interlocking building block concept there are no comparisons to this very original watchcase.

Position the wrist and interpret a sense of transparency connecting the external architecture, the internal artistry and the handsomely detailed engine. A continuous momentum ensues from the case with its raised crystal to the intaglio signature Tiret "T" insignia on the bracelet. Each singular part and style accent incorporated into the presentation brings a purpose to the overall symmetry. Sophistication is evident in the dimensional building process of the dial, the expressively decorated movement, and the elegant materials used for the client's vision.

Create it, build it, play with it, flaunt it and live it. Personalizing prestige, intending emotion and introducing driving modern technology, Tiret's Gotham Collection dresses your wrist to the moving demands of your global lifestyle. Foremost engineering and decorative architecture unite for a very distinguished profile. Using a mix of nature's best materials and calculated for perfection, Tiret Gotham Automatic Chrono, Tiret Gotham GMT and Tiret Gotham Power Reserve are a continuance of the exclusive characteristics featured in Tiret New York's full product line.

Design your passion. Design your time. Design your luxury. Tiret New York Gotham Collection.

THE TIRET NEW YORK GOTHAM COLLECTION

TIRET GOTHAM AUTOMATIC CHRONO: EXPOSE YOURSELF

Exhibiting a modern interpretation through exciting novel touches Tiret's Gotham Automatic Chrono is a vibrant take on tradition. Time is introduced in a different way. Viewed from the top plate and the placement of the dials, admired at the reverse with its decorated mechanisms, and enjoyed for its unique composition, its soul is revealed at every angle. Tiret brings an astonishing new look and dependable performance to a classic.

This is an opportunity to engage in a subtle yet revealing portrait of you. Deciding on just the right mix of materials reflecting your DNA, create your own personal space, your own personal declaration, your own personal watch. A true definition of you.

Pristine, square shaped, accurate and customized in design and mechanics, the Automatic Chrono moves on a specifically manufactured movement, exclusive for Tiret and based on the ETA 7750. Traditional Swiss precision and engineering have together entered into an advanced concept.

A classic complication redefined and set in a daring visual form are the hallmarks of the Tiret Gotham Automatic Chrono.

TIRET GOTHAM AUTOMATIC CHRONO, limited 500 piece production

Movement: rhodium, mechanical automatic winding ETA 7750 chronograph; barrel and train wheel bridge surface circular grained; balance bridge surface circular grained; automatic device bridge surface with Geneva stripes; oscillating weight surface smoothed, edge snailed on heavy metal; oscillating weight with tapestry TIRET NEW YORK, blue background; TWENTY-FIVE 25 JEWELS SWISS stamped on barrel and train wheel bridge; 16 visible blue screws; main plate, chrono bridge and pallet bridge are all standard without decoration; Incabloc

Function: apertures are date with black background and red print at 9 o'clock and day with white background and black print at 3 o'clock

Case: choice of 18k rose, yellow or white gold, polished and brushed stainless steel, ceramic, natural rubber; six functional metal screws; sides are sapphire crystal and customized at client's discretion using precious gemstones, ceramic, rubber, diamonds; casefront, antireflective, raised sapphire crystal; caseback is sapphire crystal; monogrammed crown; crown and push pieces in choice of metals and natural rubber

Dial: metal plate designed as brick motif set under smoked sapphire glass, selection of aventurine, pietersite, chalcedony, rhodonite, petrified dinosaur bone, smoked sapphire glass; appliqué, thick, metal, Arabic numbers; appliqué, individual, metal signature Tiret "T"; highly stylized hands in an Empire State Building stencil; reverse, single bold metal open cut, signature Tiret "T"

Strap: natural rubber, caoutchouc featuring bold cut signature Tiret "T"; adjustable belt buckle closure.

TIRET GOTHAM GMT: MAKING A ROUND WORLD SQUARE

Unveiling an impressive Greenwich Mean Time GMT feature is a standout debut across all disciplines in watchmaking -- 24 cities and 24 references at the ready -- plus local time, making a complete selection of 25 international time indications.

The uniquely revolutionary mechanism constructed for Tiret's Gotham GMT allows you to view -- simultaneously -- two differing time zones: the GMT, Greenwich Mean Time, with a choice of 24 cities from around the globe, and the highlighted local time. Simply press the pusher and join the world -- your world designed to your taste and your needs.

Each of the four superimposed discs are adorned with Tiret's signature details. These discs perform in a rotation, which upon total completion will have shown 24 outstanding world cities -- and each, at one time, singularly displayed through a customized window at the top of the dial.

Separately gracing the face is a distinct GMT dial positioned directly under the GMT timezone viewing window and the second dial positioned at the lower left featuring local time. The local time, a 25th time choice, is constant. Swiss ingenuity, this novelty movement with patent is exclusive to the Tiret brand.

Precisely engineered and with refined styling, the dual action function of the Tiret Gotham GMT is a necessity for a global entrepreneur, an important tool for those world clients communicating in the fast paced market, and a true emotional time display signifying prestige.

TIRET GOTHAM GMT, Patented Tiret Movement, limited 200 piece production

Movement: Alternance 10 modified by Sébastien Rousseau specific for Tiret and set in a cut out module of one block of metal; signature Tiret "T" decorations; gears visible

Function: Top window featuring 1 - 24 global cities and printed on smoked sapphire glass; top dial featuring GMT; bottom left dial featuring local time; date printed on smoked sapphire glass

Case: choice of 18k rose, yellow or white gold, polished and brushed stainless steel, ceramic, natural rubber; six functional metal screws; sides are sapphire crystal and customized at client's discretion using precious gemstones, ceramic, rubber, diamonds; casefront, antireflective, raised sapphire crystal; caseback is sapphire crystal; monogrammed crown; crown and push pieces in choice of metals and natural rubber

Dial: metal plate designed as brick motif set under smoked sapphire glass, selection of aventurine, pietersite, chalcedony, rhodonite, petrified dinosaur bone, smoked sapphire glass; appliqué, thick, metal, Arabic numbers; appliqué, individual, metal signature Tiret "T"; highly stylized hands in an Empire State Building stencil; reverse, single bold metal open cut, signature Tiret "T"

Strap: natural rubber, caoutchouc featuring bold cut signature Tiret "T"; adjustable belt buckle closure.

TIRET GOTHAM POWER RESERVE: PASSION EXTENDED

Declaring an art deco aura with its unbroken flow of definition, linear curves, geometric motifs, color palette, mixed materials and extended capabilities, the Tiret Gotham Power Reserve is a lyrical performance of time. Its purpose is its essence, its philosophy an admired lifestyle.

Luxuriate in what you treasure with the comfort of knowing accuracy is certain for a marked duration. The ability to attend to all the fine details of an upscale agenda is a genuine gift in time management. Relying on superb mechanics offers a freedom to enjoy it all. Such a pleasure exists in the Tiret Gotham Power Reserve, 42 hour with automatic winding. Elegant strength in a continuous flow and sweeping imagination fill a definite 2,520 minutes of bliss.

A combination of amazing and pristine Swiss engineering contained in a timepiece filled with your personal delights makes a very expressive landscape for the wrist. Enjoy your priorities with a relaxed contentment knowing that inside this generous yet poised silhouette reliability has been perfected for Tiret.

Savor every continuous moment held inside the Tiret Gotham Power Reserve ... and then some.

TIRET GOTHAM POWER RESERVE, limited 300 piece production

Movement: ETA 2897 Power reserve; rhodium; barrel bridge surface snailed, visible Tiret New York engraving; balance bridge surface snailed, visible Tiret New York engraving; additional train wheel bridge with Tiret New York engraving on side; barrel surface snailed with Tiret New York; automatic device framework surface snailed with highly visible engraving Tiret New York; oscillating weight surface smoothed, with engraving SWISS 21 JEWELS; blue color engraving of Tiret logo on oscillating weight; Tiret New York visible on entire oscillating weight; bevel snailed diamond; 8 visible screws, blue color, head flat, polished, slot chamfer; main plate, train wheel bridge and pallet bridge are all standard without decoration; Incabloc

Function: date aperture with black background and red print at 3 o'clock

Case: choice of 18k rose, yellow or white gold, polished and brushed stainless steel, ceramic, natural rubber; six functional metal screws; sides are sapphire crystal and customized at client's discretion using precious gemstones, ceramic, rubber, diamonds; casefront, antireflective, raised sapphire crystal; caseback is sapphire crystal; monogrammed crown; crown and push pieces in choice of metals and natural rubber

Dial: metal plate designed as brick motif set under smoked sapphire glass; selection of aventurine, pietersite, chalcedony, rhodonite, petrified dinosaur bone, smoked sapphire glass; appliqué, thick, metal, Arabic numbers; appliqué, individual, metal signature Tiret "T"; highly stylized hands in an Empire State Building stencil; reverse, single bold metal open cut, signature Tiret "T"

Strap: natural rubber, caoutchouc featuring bold cut signature Tiret "T"; adjustable belt buckle closure.

About Tiret New York

Founded in 2003 by watch expert Daniel Lazar, Tiret New York "(Re)Defines Luxury" by creating timepieces for the consumer who has an exceptional level of taste and seeks out the best in design, craftsmanship, detail and quality. Tiret New York watches are a tribute to originality while maintaining the pure essence of luxury. The watches retail from $6,000 to $500,000.

Contact Information

  • PRESS CONTACT:
    Sonya Goldberg
    Tiret New York
    (212) 921-8848
    Email Contact