SOURCE: Scotiabank


December 11, 2013 11:05 ET

'Tis the Season to Give: The Scotiabank Charity Challenge 2014 Is Open With Three New Feature Charities

CALGARY, AB--(Marketwired - December 11, 2013) -  The Scotiabank Calgary Marathon is kicking off the 2014 Scotiabank Charity Challenge in time for the season of giving. 50 official charities are already registered to participate in what is sure to be another record-breaking race on June 1, 2014.

KidSport, Right to Play and Women's Centre of Calgary have been named the 2014 feature charities and were chosen for having strong fundraising strategies with ambitious goals and for their ongoing support of the Scotiabank Charity Challenge, now in its fourth year.

"Being selected as a Feature Charity for the 50th Scotiabank Calgary Marathon is a huge opportunity for us," said Tiffany Madden from Women's Centre of Calgary. "It will allow us to make some new connections in the Calgary running community and will help us reach our goal of raising $20,000 for our Basic Needs program."

Since the Calgary edition of the Scotiabank Charity Challenge was introduced in 2010, it has raised $2.4 million, including a record $1 million, 27 thousand for 76 charities in 2013. The 2013 feature charities, MitoCanada and Foothills Academy, raised an impressive 20% of total funds last year.

"With the 50th Anniversary of the Scotiabank Calgary Marathon, we are excited to celebrate the history of this great race, which showcases our city and gives us the opportunity to help others in our community through the Scotiabank Charity Challenge," said Kirsten-Ellen Fleming, executive director of the Calgary Marathon Society. "We want to encourage all runners, walkers and supporters to make next year's race more meaningful by either making a one-time donation or fundraising for any of our official charities."

Scotiabank is increasing the prize money for top fundraising charities to $25,000 in 2014. Prizes of $4,000 for 1st place, $2,000 for 2nd place and $1,500 for third place will be awarded to the leading charities in each of three categories -- the charity with the most runners; with the largest amount of pledges raised; and with the most pledges raised per runner. The prize money for the charity of the highest individual fundraising runner will be increased to $2,500. The Scotiabank Calgary Marathon is still accepting new charities to register to take part in the Challenge for 2014. Please visit the website at for more information.

About the Scotiabank Calgary Marathon:
Canada's Oldest Marathon Turns 50 in 2014
Celebrate 50 years of running with 15,000 running buddies with the "run through the decades" at the 50th Anniversary celebration of the Scotiabank Calgary Marathon on June 1, 2014. There is a race for every age and ability including the Scotiabank Calgary Marathon, the Centaur Subaru 21.1K, the Jugo Juice 10K, the AstraZeneca 5K for $6G, the Scotiabank Kids Marathon and the special one-time only 50K for 50 years. Runners will experience the sights and sounds of different decades from the 60's to the present day as they walk and run from the early years to present day in five distinct legs of the 2014 marathon course. Participants in vintage costumes from their favourite decade will have the chance to win one of five grand prizes for the "best dressed of their decade" and win a trip to run a marathon anywhere in Canada. In 2014, $1.1 million is expected to be raised through the Scotiabank Charity Challenge, supporting an anticipated 80 local charities.

Quick Facts about the Scotiabank Charity Challenge

  • In its first year in 2010, the Scotiabank Charity Challenge in Calgary raised $250,000.
  • In 2011, the Charity Challenge raised over $486,000.
  • In 2012, the Charity Challenge raised over $738,000.
  • In 2013, the Charity Challenge raised $1.027 million.
  • In addition to the Scotiabank Calgary Marathon, the Charity Challenge takes place at the Scotiabank Toronto Waterfront Marathon, the Scotiabank Vancouver Half-Marathon and 5K, the Scotiabank Blue Nose Marathon and Banque Scotia 21.K de Montreal et 5K.
  • Collectively in 2013, the Scotiabank Charity Challenge in the five marathons raised $6.9 million.
  • To date, the Scotiabank Charity Challenge has raised over $30 million for charities across the country.

About Scotiabank:
Scotiabank is committed to supporting the communities in which we live and work, both in Canada and abroad, through our global philanthropic program, Scotiabank Bright Future. Recognized as a leader internationally and among Canadian corporations for our charitable donations and philanthropic activities, Scotiabank has provided on average approximately $47 million annually to community causes around the world over each of the last five years. Visit us at

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