Pickering Town Centre

Pickering Town Centre

December 07, 2010 12:52 ET

'Tis the Season for Making Wishes

Pickering Town Centre and The Children's Wish Foundation of Canada Join Forces to Launch Wishing Well Fundraising Campaign

TORONTO, ONTARIO--(Marketwire - Dec. 7, 2010) - 'Tis the season for making wishes and reaching out to those in need. Lorna Murphy, Marketing Director, Pickering Town Centre is pleased to announce that Pickering Town Centre has teamed up with The Children's Wish Foundation of Canada to help make wishes come true for local children afflicted with life-threatening illnesses.

On Friday, December 10, 2010 Pickering Town Centre will launch its first ever Wishing Well fundraising campaign inside the mall (at Centre Court) from 1:00 p.m. to 2:00 p.m. Local wish families and representatives from both Pickering Town Centre and The Children's Wish Foundation of Canada will be in attendance for the Wishing Well debut. This event is open to the public and donations are welcome following the presentation.

"Pickering Town Centre is thrilled to partner with The Children's Wish Foundation of Canada on this initiative. This year-round campaign allows our shoppers the opportunity to give back to a charity in their community. We are really looking forward to raising enough funds to grant a sick child his/her heart-felt wish," said Lorna Murphy, Marketing Director, Pickering Town Centre.

The Wishing Well will be conveniently located at Centre Court adjacent to Santa's Castle. It's easy to make a donation; just close your eyes, make a wish, and drop a coin into the Wishing WellAll of the proceeds will go to The Children's Wish Foundation of Canada. 

"This is a significant relationship for The Children's Wish Foundation of Canada. The Wishing Well initiative is a reminder, to all of us, that Christmas is truly a time for making a child's wish come true. We couldn't be more thrilled that the Wishing Well will be utilized throughout the year and act as a reminder that a child with a life threatening illness will have their most heart-felt wish come true. The Pickering Town Centre's generosity will have a direct impact on the life of a child. We are very grateful for this charitable opportunity at this special time of year," said Sandra Harris, Ontario Chapter Director for The Children's Wish Foundation of Canada.

THE SPIRIT OF GIVING

On Saturday, December 11, 2010 Pickering Town Centre celebrates the spirit of giving. The first 250 customers to arrive at the mall will each receive a free $5.00 - $100.00 Gift Card (one per customer 13 yrs. and over, while quantities last). From 8:00 a.m. to 9:30 a.m., Roary the Lion (The Children's Wish Foundation of Canada mascot) will make an exclusive appearance at Santa's Castle. Children are welcome to sit in Santa's chair (with Roary) and share their wishes. Each child will receive a complimentary photo (with Roary) while quantities last. Donations to the Wishing Well are welcome.

About The Children's Wish Foundation of Canada

Each year, thousands of Canadian children between the ages of three and 17 are diagnosed with a life-threatening illness. Since 1984, The Children's Wish Foundation of Canada has worked tirelessly to grant exceptional heart-felt wishes to more than 16,000 children and their families. The Children's Wish Foundation of Canada has never refused a wish to an eligible child, and with the help of volunteers and generous donors, is able to grant nearly three wishes every day; each one is an individual adventure, carefully structured to meet the needs of a particular child and family.

Pickering Town Centre is a one million square foot shopping centre located at Kingston and Liverpool Roads in Pickering, Ontario and is owned and operated by the Ontario Pension Board and managed by 20 VIC Management Inc. The shopping centre currently offers over 200 stores and services under one roof including The Bay, Sears, Famous Players, Zellers. Pickering Town Centre's website can be found at pickeringtowncentre.com.

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