SOURCE: Vesdia Corporation

Vesdia Corporation

December 14, 2010 09:00 ET

Tis the Season for Smart Shopping, Savvy Consumers Ring Up Rewards

Loyalty Programs Through Vesdia Corporation Offer Shoppers Extra Incentives to Spend

ATLANTA, GA--(Marketwire - December 14, 2010) - This holiday season savvy shoppers are taking full advantage of credit/debit card and frequent flyer reward programs that offer the richest earning incentives, according to Vesdia Corporation, the leading provider of multi-channel merchant networks and shopping incentive services. After two back-to-back holiday seasons of pinching pennies, consumers are ready to spend again. But shoppers want to be rewarded for their purchases and are making buying decisions with both online and brick-and-mortar merchants that provide high-value incentives, such as points, miles and cash-back. Merchants who provide those rewards will ultimately win this month.

Many small and mid-sized retailers do as much as 40 percent of their annual sales in the final two months of the calendar year, according to the National Retail Federation (NRF), a Washington, D.C.-based trade group. According to comScore, a marketing research company, November 29, "Cyber Monday," was the busiest online shopping day in history, with more than $1 billion spent in the U.S. The NRF says 212 million shoppers visited stores and websites over Black Friday weekend, up from 195 million last year, and the average shopper spent $365.34, up from last year's $343.31. Overall, the NRF predicts that sales for the holiday season will rise by about 2.3 percent in 2010, an increase that would put national retail sales this year at around $447 billion, the best season since 2007.

Those consumers who are ready to spend more this season can earn as much as 10 times the standard reward program earnings rate by shopping at Vesdia's participating merchants. Newly signed, holiday-worthy merchants in Vesdia's network include Fairytale Brownies, Ghirardelli Chocolate Company, On Call International, Tory Burch, and Staples. These programs generate loyalty and revenue for the merchant while helping consumers accelerate their reward earnings.

"The holidays are very busy for us, as people shop for quality gifts. This year, we anticipate our partnership with Vesdia to drive even more sales. With increased rewards our customers are not only helping satisfy their sweet tooth but their wallets as well," said David Kravetz, co-founder, Fairytale Brownies.

Vesdia partnership marketing programs offer merchants the ability to reach valuable consumers in targeted loyalty programs through a pay-for-performance model that delivers measurable results versus traditional advertising activities. Merchants who join Vesdia's network can extend pay-for-performance marketing from an online presence to their brick-and-mortar and/or catalog sales channels.

"Vesdia has earned a reputation for running effective partnership marketing programs that deliver strong results for merchants and that give consumers real value for their purchases, driving increased loyalty for each merchant partner," said Peter Davis, president of Vesdia.

Vesdia's merchant network key differentiators include:

  • The strongest merchant network in the industry that allows all program members to earn consistent and meaningful rewards at participating merchants without having to "jump through hoops" to qualify.
  • Engaging, user-friendly and feature rich online shopping mall that leverages its partnerships with retailers to deliver targeted offers that encourage members to earn additional rewards.
  • Its portfolio of highly visible clients, including: American Airlines, United Airlines, Citizens Bank, SunTrust Bank and Upromise.
  • An in-store merchant network made up of leading brands that consistently reward consumers for their business, including: AMC Theatres, CVS, Golfsmith, Hard Rock Cafe, Jos. A. Bank, Lowe's and Sunglass Hut.

About Vesdia Corporation
Celebrating our 10th anniversary, Vesdia has consistently delivered incremental business to the in-store and online merchants in our network and incremental customer loyalty to the programs we serve. Today, as the single largest provider of partnership marketing and merchant funded rewards, Vesdia supports financial institutions, airlines, affinity groups and retailers enabling customers to earn more meaningful rewards faster. For more information, visit

Contact Information

  • Contact:
    Carrie Crabill
    Trevelino/Keller Communication Group
    Email Contact
    404-214-0722 Ext.102