SOURCE: Culver's

November 08, 2010 14:22 ET

'Tis the Season to Give ButterBurgers and Fresh Frozen Custard

Culver's Launches a Social Gift Giving Application to Share Menu Favorites via Facebook and Email

PRAIRIE DU SAC, WI--(Marketwire - November 8, 2010) -  There's no need to wait until December to send a little cheer to friends and family with Culver's introduction of eGifts, a new social application for gift giving. People can now give the gift of ButterBurgers, fresh Frozen Custard and other signature Culver's menu favorites via Facebook or email.

"Culver's eGifts are a natural extension of our efforts to bring the Culver's experience to our guests wherever they want to connect with us," says Culver's Vice President of Marketing, David Stidham. "In addition to eGifts, Culver's recently launched a new free iPhone app and mobile Text Club to share the latest Culver's news."

Culver's restaurants look forward to new and returning guests visiting to redeem and enjoy their eGifts.

"People can say 'Happy Holidays' with a Turtle Sundae or give a ButterBurger® just for fun with Culver's eGifts," says Stidham. "Our guests come to Culver's for celebrations big and small -- they can now share the love and excitement of these occasions on Facebook or via email by instantly sending an eGift."

Six tasty menu favorites ranging from $2.75 to $5.50 are currently featured as Culver's eGifts. Guests can give a Culver's Double ButterBurger® Deluxe, Turtle Sundae (2-scoop), Wisconsin Cheese Curds, Double ButterBurger® Cheese, Concrete Mixer (medium) and 1-scoop fresh Frozen Custard.

As the holiday season kicks into high gear, sending a Culver's eGift is quick via www.culvers.com and www.culvers.com/facebook. Gift givers can send eGifts to recipients' Facebook or email accounts.

Culver's has partnered with First Data Corporation to provide the easy, fast and secure application for guests to purchase eGifts.

"As people continue to embrace a mobile lifestyle, social networking has helped expand the way they give and receive gifts," said Dom Morea, First Data division manager of Mobile Commerce Solutions. "Using our eGift Social(SM) solution, Culver's guests will now experience a fun and simple way to send real gifts to friends and family at the moment they are thinking about them."

For more information on Culver's eGifts, please visit www.culvers.com or www.culvers.com/facebook.

About Culver's
Culver's serves fresh food with genuine family values to each and every guest. Culver's is an expanding franchise system with more than 423 independently owned and operated restaurants in 18 states. The restaurants' award-winning customer service is based on small-town, Midwestern values, genuine friendliness and an unwavering commitment to quality and cleanliness. Signature items include the ButterBurger®, made from fresh, never-frozen U.S. beef, and fresh Frozen Custard, including the famous Flavor of the Day program. For more information on Culver's visit www.culvers.com, www.culvers.com/facebook and www.twitter.com/culvers.