SOURCE: Titan Gaming, Inc.

Titan Gaming, Inc.

September 29, 2011 09:00 ET

Titan Gaming Launches "Games And Prizes" on Facebook, Prizing Gamers With Real-World Rewards

"Games And Prizes" Partners With Leading Brands to Reward Players for In-Game Achievements

LOS ANGELES, CA--(Marketwire - Sep 29, 2011) - Titan Gaming Inc. today announced the beta launch of its game network, Games And Prizes (http://apps.facebook.com/gamesandprizes/), on Facebook. Games And Prizes provides brand-sponsored prizes for game achievements on the world's largest social network. Leading brands such as Alienware, ShoeDazzle, Beach Body, ClarityOne Audio, and Antica Farmacista have partnered with Games And Prizes to amplify engagement and tap into the powerful gamification movement.

Games And Prizes can enhance user engagement by up to 7,000 percent, as brands target players based on age, gender and location to earn real-world rewards, such as prizes, discounts and virtual items. Games And Prizes engagement metrics, according to an independent third-party PC manufacturer, include:

  • Created over 2,000,000 branded newsfeed impressions via wall posts and shared badges
  • Engaged players for over one hour per week via sponsored gameplay
  • On average, consumers played about 15 sponsored games within one week of adding the Games And Prizes application

"People play games because they like the challenge and they want to win, and we provide the extra sense of accomplishment by rewarding players with great prizes like designer shoes, computers, headphones and DVDs from leading brands," said John Maffei, Titan Gaming's CEO. "More than 350 million Facebook users play games, so it is natural to bring brands and players together. We are enjoying overwhelming demand from brands, and have seen over two million games played on our Facebook App and other partner sites since launch. We've reshaped the customer experience in promotions by fusing social games, achievements and rewards. We feel like we are only just scratching the surface."

Games And Prizes brand partners promote their product as prizes and offer discounts with over 20 different casual games, including classics, popular word games, puzzles and racing games. With Games And Prizes, brands are able to target their core audiences based on location, age, gender and skill level. Games And Prizes players are exposed to a branded gaming experience and receive additional credits for introducing brands to their friends. In fact, to date one in five players refer and recommend Games And Prizes brand partners to their friends and family; that number is only growing.

"We were one of the first companies to partner with Games And Prizes, as we wanted to create meaningful awareness for Antica's room home ambiance diffusers. We were thrilled to see Games And Prizes double the size of our Facebook community in just a few weeks," says Susanne Pruitt, Owner of Antica Farmacista. "So far, we're incredibly pleased with how our campaign has not only attracted new users but created positive online conversation and awareness around our brand for existing users. We are excited to continue our relationship with Games And Prizes."

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About Titan Gaming
Titan Gaming, based in Los Angeles, CA, has launched Games And Prizes on Facebook where consumers can play the games they love to win amazing prizes. Titan lets consumer brands engage their existing audiences better while virally gaining new fans and followers. Competing for prizes has been shown to increase consumer gameplay by up to 7,500 percent. Brands interested in increasing engagement and expanding their reach should visit gamesandprizes.com and sign up for a free trial.