SOURCE: Titan Group, Inc.

July 10, 2007 11:04 ET

Titan Group, Inc. Announces Its Expansion Into the Lead Generation Industry

ST. LOUIS, MO--(Marketwire - July 10, 2007) - The St. Louis-based promotional marketing firm Titan Group, Inc. has recently announced plans to enter the world of lead generation. Known for its direct advertising campaigns in the sports, entertainment and hospitality industries, Titan Group, Inc. recognizes this move as a natural extension of their core business.

"With Titan's experience of driving foot traffic and collecting market research for top professional sports teams, national restaurants and entertainment venues, we felt it would be a natural transition to be in lead generation. Our ability to be proactive in finding new customers is what separates us from other companies," said Nicole Tomasheski of Titan Group, Inc.

Titan will initially target the home improvement sector. In 2006, companies in the home improvement industry spent over 2 billion dollars on lead generation. In 1998, 89.6% of all leads were generated through telemarketing. Due to the "Do Not Call List" which went into effect 2005, now only 54% of all leads are generated over the phone. Other areas under consideration by Titan Group for lead generation include the insurance and satellite television businesses.

"The marketing world has changed. Companies can no longer rely on sourcing leads through telemarketing or direct mail. They now demand a more personal approach to expand their customer base and we will provide this service," Tomasheski said.

Titan Group expects revenues from the lead generation sector to rival its direct promotions business within the next two years.

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