SOURCE: MarketLive


September 21, 2009 12:25 ET

Title Nine Engages Women With Relevant Shopping Experiences and Convenient Customer Service on Newly Launched Site Built on MarketLive

Fresh Look and Feel, Intuitive Navigation, New Order Status and History Features and Real-World Customer Stories Reflect an Active Lifestyle and Promote the Title Nine Brand

PETALUMA, CA--(Marketwire - September 21, 2009) - MarketLive, Inc., ( the leading eCommerce platform and services provider for mid-market specialty retailers, today announced that Title Nine (, a leading multi-channel apparel retailer for active women, has launched a new eCommerce site to engage shoppers, build loyalty, grow revenue and promote the Title Nine brand. The site delivers on the Title Nine mission to be the leading provider of active women's apparel that is fashionable, authentic, and functional.

The new site offers a fresh look and feel, intuitive navigation and enhanced customer service features that enable shoppers to view order status and shopping history on the site. Unique features such as real-world stories and "shop by outfit" options span both the catalog and the online channel, allowing the shopper to find Title Nine merchandise in the way that suits their shopping preferences. The site engages women with authentic experiences that build confidence in Title Nine products and increase customer satisfaction and loyalty. New chat and self-service features empower women as they make buying decisions and track their purchases. Together, these improvements deliver a compelling customer experience that promotes the Title Nine brand and extends its reach from its loyal fan base to new shoppers.

"Working with MarketLive, we've taken our eCommerce site to the next level," said Janis Abbingsole, Director of Operations at Title Nine. "We have already received accolades from many of our loyal customers who love the new look and added features. Our success is a result of balancing the knowledge we have of our customers with the best practices MarketLive brings from working with more than 100 online merchants. Our new site helps us meet our goal of getting closer to our customers through relevant products and experiences."

In addition to positive comments from customers, the new site has already reduced the workload on contact center employees, allowing them to focus on projects that have a direct impact on building Title Nine's business. This shift is due to the site's new order status, shopping history, and live chat features. "The new functionality empowers our customers by giving them information about their relationship with Title Nine on their own terms," said Abbingsole.

The open and spacious layout of the new site allows Title Nine to bring their "models" -- women who relate their life stories about being fit -- to the forefront by featuring them more dynamically on the website. New navigation capabilities then allow women to purchase clothes the model is wearing with the click of a button. "By allowing women to find the clothes they want faster, we expect to greatly increase sales over time," stated Abbingsole.

For the upcoming holiday season, Title Nine will add customer reviews to increase sales and enhance already strong loyalty. The new functionality is being built through the MarketLive CoDevelopment program to create a shopping experience that assists women as they make the right choice with regards to proper fit, type of fabric, and correct usage. The MarketLive CoDevelopment program makes it possible for retailers to add custom, fully tested and supported functionality to their site without relying solely on MarketLive Professional Services. This enables faster development of features and functionality that differentiate sites, and puts retailers in control of many important site enhancements.

"Title Nine is a great example of the success that results from combining MarketLive's robust and flexible eCommerce platform with proven best practices and extensive brand and customer knowledge," said Mark Pierce, CEO, MarketLive. "We are proud of the new Title Nine site and look forward to our ongoing work with the company as they grow their online business with MarketLive."

About MarketLive

Since 1995, MarketLive, Inc. ( has provided enterprise-class eCommerce retail technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers successful retail eCommerce sites, including Peruvian Connection, Bon-Ton Stores, Sports Chalet, Design Toscano, Gaiam, Greatland, Party City and many others.

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