SOURCE: Protocall Technologies Incorporated

December 19, 2006 15:54 ET

TitleMatch Entertainment Enters Strategic Partnership With Bollywood Group™; Gains Access to $1.5 Billion Indian Film Market

COMMACK, NY -- (MARKET WIRE) -- December 19, 2006 -- TitleMatch Entertainment Group, a subsidiary of Protocall Technologies Incorporated (OTCBB: PCLI), (, a leading provider of DVD on-demand systems for retailers and etailers, today announced it has entered into a strategic partnership with the Bollywood Group Inc., which produces the Bollywood Movie, Music and Fashion Awards annually, to establish licensing agreements with top movie companies in the booming Bollywood film industry.

Movies from India are the number one grossing foreign film category in the U.S., with annual revenue estimated at $1.5 billion. The category, which is commonly referred to as Bollywood, is expected to grow 16% annually over the next five years -- bringing the market to over $3 billion.

"We see TitleMatch Entertainment and their on-demand systems as the future of film distribution and are thrilled to be associated with the company. As we expand the Bollywood Awards, we know that TitleMatch will be uniquely positioned to bring an ever-increasing number of these films to market around the world," stated Kamal Dandona, CEO & Chairman of the Bollywood Group.

Now in its ninth year, the Bollywood Group is often described around the world as the United Nations of entertainment. The company's prestigious annual Bollywood Awards ceremony is widely regarded as the Indian Oscars. Each year, the awards attract some of the biggest names in showbiz among them: Sharon Stone, Richard Gere and Tyra Banks. TitleMatch Entertainment will work with the Bollywood Group to make a wide range of Bollywood movies available through the TitleMatch DVD On-Demand system.

"We are excited to be working with Kamal Dandona. With his extensive knowledge and deep passion for the Bollywood industry, we look forward to learning from him and growing along with what we see as an incredibly dynamic market," said Syd Dufton, President of TitleMatch Entertainment. "We believe our TitleMatch system will enhance Bollywood films distribution reach both in the U.S. and around the world."

About Protocall Technologies

Protocall Technologies ( Incorporated is the innovator of CD and DVD on-demand content distribution. Its flagship TitleMatch™ system allows retailers to burn brand name CD and DVD products at their stores and website distribution centers. The company's proprietary systems enable retailers to reduce their reliance on costly physical inventory, expand their selection of products, eliminate shrinkage and out-of-stock situations, speed time to market for new products and improve their operating margins with minimal space requirements.

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The information contained in this news release, other than historical information, consists of forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those described in these statements. Forward-looking statements regarding the timing of developing, testing and releasing existing and new products, of marketing and selling them, of deriving revenues and profits from them, as well as the effects of those revenues and profits on the company's margins and financial position, are uncertain because many of the factors affecting the timing of those items are beyond the company's control.

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Left: Mr. Kamal Dandona, CEO & Chairman of the Bollywood Group shakes hands with Mr. Syd Dufton, President of TitleMatch Entertainment Group at the conclusion of the contract signing.

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