SOURCE: Protocall Technologies Incorporated

January 10, 2007 11:12 ET

TitleMatch Entertainment Unveils World's First DVD On-Demand System With CSS Copy-Protection at Consumer Electronics Show; Paves Way for Company's Expansion Into Multi-Billion Dollar Hollywood

DVD Movie Market

LAS VEGAS, NV -- (MARKET WIRE) -- January 10, 2007 -- Consumer Electronics Show -- TitleMatch Entertainment Group, a subsidiary of Protocall Technologies Incorporated (OTCBB: PCLI), in conjunction with Sonic Solutions® and digital rights management leader Macrovision, have unveiled a first of its kind DVD On-Demand system that uses the Content Scramble System (CSS) encryption, which has been deemed essential by many major Hollywood studios for on-demand production of premium entertainment.

The new TitleMatch™ system uses Sonic Qflix™ and Macrovision's RipGuard and ACP content-protection technologies to enable the secure custom manufacturing of premium movie and television titles onto recordable DVDs.

Safeguarding content produced onto recordable DVDs has been of paramount concern to Hollywood and a primary roadblock in releasing potentially thousands of movie and television titles through DVD on-demand distribution.

"This is a major breakthrough for TitleMatch and we are extremely excited about the opportunities ahead of us in the $23 billion DVD market," said Syd Dufton, President of TitleMatch Entertainment Group. "On-demand production can now make a significantly greater number of movie and TV titles available to consumers. We have effectively eliminated out-of-stock situations and expanded the number of titles a retailer can offer their customers."

The entertainment industry has worked to capitalize and profit on advances in digital distribution while fighting the hundreds of millions of dollars that are lost annually to intellectual property piracy. The TitleMatch system offers a whole new way to digitally deploy movies securely with virtually no inventory management costs.

The new TitleMatch system lets movie studios and retailers burn video content directly in stores and at website distribution centers at the time orders are placed. For online orders, consumers will browse and select available titles from an etailer's website with orders produced at product distribution centers or store locations by using the system's TitleMatch Factory. At retail stores, consumers can browse and select available products from multi-media touch-screen display terminals located on the sales floor. Orders are produced behind the counter on the TitleMatch Factory by store personnel in minutes.

About TitleMatch Entertainment

A division of Protocall Technologies Incorporated (OTCBB: PCLI), TitleMatch Entertainment Group is the innovator of on-demand content distribution. Its flagship TitleMatch™ system allows retailers to burn brand name CD and DVD products at their stores and website distribution centers. The company's proprietary systems enable retailers to reduce their reliance on costly physical inventory, expand their selection of products, eliminate shrinkage and out-of-stock situations, speed time to market for new products and improve their operating margins with minimal space requirements. Visit for more information.

About Macrovision's RipGuard and ACP Technologies

The Macrovision RipGuard technology is the anti-ripping solution used by Hollywood studios on major DVD releases today. Macrovision ACP is the world's leading device-to-device analog content protection system, protecting over 4.5 billion DVDs for Hollywood and other rights owners since the format's introduction. Macrovision ACP closes the analog hole on nearly every DVD player, DVD recorder, PC, and digital video recorder. The combination of RipGuard DVD and Macrovision ACP form a comprehensive DVD protection solution that plugs both the analog and digital holes in a single step.

About Qflix

Qflix is a licensing and certification program for technology and intellectual property to enable factory, in-store, and in-home systems for the on-demand, electronic sell-through of movies and video programs that can be recorded to DVD with Content Scramble System encryption. The Qflix program enables content owners, service providers, and manufacturers of media, PC DVD writers, network-connected DVD recorders, set-top boxes, and software to create reliable, compatible, and interoperable DVD-on-demand solutions. The program involves a broad set of services that includes detailed technical information, certification testing, and an intellectual property license pool to enable media and drive manufacturers to create optical discs and drives for recording CSS-encrypted video.

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