SOURCE: Northern Lights Direct

Northern Lights Direct

September 15, 2015 08:00 ET

TitleMax Takes Their Latest Campaign to DRTV

CHICAGO, IL--(Marketwired - September 15, 2015) - Georgia-based TitleMax, held by the TMX Finance group, has retained Northern Lights Direct to create and produce a series of high-impact direct response commercials to promote its consumer loan products.

As one of the nation's largest title-lending providers specializing in car title loans, the 30- and 15-second spots are designed to showcase how quickly and easily you can 'Get Your Title Back With TitleMax'.

"We are one of the largest and fastest growing consumer specialty finance organizations in the United States," says David Dean, Director of Media Buying & Advertising.

"We wanted to maximize our investment in Direct Response Television and Northern Lights Direct is the right partner to help us do that. They have a profound understanding of the medium and they know how to incorporate brand into the creative without sacrificing response."

Robert Ian French, President of Northern Lights Direct, believes TitleMax's strong messaging is key to its success in the marketplace: "These commercials convey the ease and convenience of obtaining quick approval to same-day cash at competitive rates. It's perfect for DRTV."

TitleMax provides loans and pawns secured by a motor vehicle to over 3,000 people across the country every day with over 1,400 stores spanning 17 states. Offerings also include signature and personal loans under the InstaLoan brand.

The TitleMax campaign is currently on air in major U.S. markets.

About Northern Lights Direct:

Northern Lights Direct provides brand-based direct response television (DRTV) and digital advertising services for corporate and nonprofit organizations in the U.S. and Canada. With offices in Chicago and Toronto, Northern Lights Direct is the only independent DR agency that seamlessly helps clients advertise in the American and Canadian markets and is fully turnkey, providing direct response (DR) campaign strategy, media, search, analytics, creative and production services. The Art & Science of the Sell.

For more information, please visit: www.northernlightsdirect.com

Related links: http://bit.ly/1KP7bFl

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