SOURCE: Tivus, Inc.

Tivus, Inc.

March 30, 2011 14:04 ET

Tivus Announces First 300 Rooms Live at Host Hotels & Resorts Property

OMAHA, NE--(Marketwire - March 30, 2011) - Tivus, Inc. (PINKSHEETS: TIVU) today announced successful deployment of its new Internet-based, in-room content-on-demand (COD) systems in more than 300 rooms of a 1408 room Host Hotels & Resorts, Inc. property in downtown Philadelphia, Pennsylvania.

"With more than 300 rooms now live and experiencing regular guest traffic, Tivus' pure IP-based COD IPTV system has already been enjoyed by thousands of hotel guests," commented Shiva Prakash, Tivus' president and chief executive officer.

"It is important to understand Tivus' business model relies on ad-revenue, not video-on-demand. To illustrate how such a model works, we have provided an example here (note: this link is an example of our revenue model, not projections for a specific installation.)"

Previously, in a March 2, 2010, press release, the Company announced it had entered into a memorandum of understanding (MOU) to deploy its new Internet-based, in-room content-on-demand (COD) systems in certain Host Hotels & Resorts, Inc. properties.

"This milestone represents one-quarter of the property's total room count. As our installation technicians are working in tandem with the hotel's remodeling crews, we currently still expect completion in late summer," Prakash concluded.

"Our IP-based 'backbone' has been performing well," commented Randall Francis, Tivus' chief technology officer. "Due to the efficiency of our IP-based high-definition content distribution, it ensures an enjoyable, uninterrupted in-room entertainment experience."

Tivus continues leading the industry advancing its new HD IPTV entertainment system for the hotel/hospitality industry and creating a new revenue source from the hotel's in-room televisions through ad-revenue sharing. In this way, hotels are no longer dependent on currently declining pay-per-view movie sales. Moreover, Tivus offers full customization of the content for its clients, including the option of omitting any objectionable content at no additional premium.

About Tivus, Inc.
Tivus, Inc. is a technology entertainment services company providing internet-based TV and Cable programming, interactive game content, and goods & services to the hotel/hospitality industry. Tivus' unique HD IPTV system is a complete hotel entertainment platform that, for the first time in the industry, generates previously untapped income for the hotel through ad-revenue sharing. For more information, please visit www.tivus.com and www.tivusconnect.com, or check us out on Facebook.com/TivusConnect or on Twitter @TivusInc.

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