SOURCE: Tivus, Inc.

IPTV, Hotel In room entertainment, VOD, Free to guest, Marriott, Hilton, Hyatt

September 23, 2010 08:17 ET

Tivus Awarded Doubletree Hotels® HD IPTV Contract

OMAHA, NE--(Marketwire - September 23, 2010) -   Tivus, Inc. (PINKSHEETS: TIVU), a provider of turnkey media entertainment technology to the hotel and hospitality industry, today announced it has been awarded its first in-room high-definition internet protocol television (HD IPTV) contract from the Doubletree® Hotel & Executive Meeting Center Downtown in Omaha, Nebraska.

"Marking a significant milestone in the company's business plan, I believe this contract with the Omaha Doubletree confirms the hotel industry's support of Tivus' net-positive-revenue-to-the-hotel business model," commented Shiva Prakash, Tivus' president and chief executive officer.

The 60-month contract, valued at more than $1.2 million, provides the Omaha Doubletree with Tivus' unique in-room HD IPTV entertainment solution for up to 450 rooms.

Anthony Spears, General Manager of the Omaha Doubletree commented, "Currently, our guests increasingly demand and appreciate high-definition televisions, wide varieties of free and premium programming from around the world, games, and TV access to property amenities, goods, and services; and, all in the language of their choice. The Omaha Doubletree Hotel investigated multiple in-room HD entertainment options while searching to replace our existing legacy entertainment system. After evaluating multiple vendors, we were excited to discover a robust new solution provider right in our own 'backyard' -- Tivus, Inc., of Omaha, Nebraska.

"Omaha Doubletree management is excited to have selected Tivus' HD IPTV as our in-room entertainment solution provider. We were amazed at the novel, personalized, and user-friendly features Tivus has designed into its solution. Furthermore, for the first time in the industry, Tivus provides the Omaha Doubletree with a new revenue stream through its unique-to-the-industry ad-revenue sharing feature. In addition, with the benefits of revenue sharing, scalability, and ease of customization, Tivus' IPTV solution gives us an entertainment platform that will enhance our guests' hotel experience, and our bottom-line, for many years to come," Spears concluded.

"It is important to recognize, in this new revenue generating paradigm for the hotel and hospitality industry, the amount of the contract is only a part of the total revenue expected to be generated. Advertising revenues will generate a second revenue stream that is expected to currently yield additional revenues of two to three times that of the price of the contract.

"Moreover, upon completion of Tivus' network operations center, this second revenue stream is conservatively expected to yield revenues of more than five to six times that of the original contract price. Specific revenue sharing numbers are proprietary, and have been withheld for competitive reasons.

"As the hotel industry begins to adopt Tivus' IPTV solution, I look forward to announcing additional projects in the near future," Prakash concluded.

About Doubletree Hotels
With a growing collection of contemporary, upscale accommodations in more than 230 gateway cities, metropolitan areas and vacation destinations worldwide, Doubletree Hotels are distinctively designed properties that provide true comfort to today's business and leisure travelers. From the millions of delighted hotel guests who are welcomed with the brand's legendary, warm chocolate chip cookies at check-in to the advantages of the award-winning Hilton HHonors® guest reward program, each Doubletree guest receives a satisfying stay wherever their travels take them. To make reservations at any Doubletree hotel, travelers can visit its website at www.doubletree.com, contact their preferred travel professional or call 1-800-222-TREE in the U.S. and Canada.

About Tivus, Inc.
Tivus, Inc. is a technology entertainment services company that provides internet-based TV and Cable programming, interactive game content, and goods & services to the hotel/hospitality industry. Using onsite hardware and software, including flat-screen televisions, Tivus offers its customers a turnkey guest entertainment solution. Tivus' unique IPTV hotel entertainment system is a complete, multifaceted entertainment platform that, for the first time in the industry, generates previously untapped revenues to the hotel through commercial spots, advertisements of local tourist services, and hotel promotions, etc. For more information, please visit www.tivus.com.

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