September 07, 2011 09:20 ET

tlbb Mobile Allows Doctors to Spend More Time With Patients

Announces Availability of tlbb Mobile 1.9

DARIEN, CT--(Marketwire - Sep 7, 2011) - HCPlexus, publisher of the little blue book™ and its mobile application, tlbb Mobile™, the most trusted referral resource for physicians for over 23 years, today announced the availability of tlbb Mobile 1.9. More than 200,000 physicians per year trust and use the little blue book to find the information they need to help their patients. With today's release of tlbb Mobile 1.9, doctors can access that same valued information via iPhone and BlackBerry smartphone. tlbb Mobile is a real-time, regularly updated mobile application that allows physicians to make fast referrals, consult with colleagues, call hospitals and pharmacies with one click, access insurance information, and look up listings even without cell service -- giving physicians more time with their patients.

According to Dr. Martin Perlin, MD, "the little blue book has always been a frequently used and timesaving resource in our practice. With so many changes in the practice of medicine, having fast, easy access to updated referral data is critical. The tlbb Mobile application does just that and gives me the information wherever and whenever I need it."

Today, approximately three-quarters of physicians use smart phones. tlbb Mobile is accessible on the iPhone, iPod touch, iPad and BlackBerry devices. Physicians can download a freemium version at the Apple App Store or at for BlackBerry devices. The freemium offering includes a complete list of local family and general practitioners, internal med, pediatric and OB/GYN docs, as well as pharmacy, hospital and health plan data for up to five geographic regions.

Upgraded, premium data packages are also available for individual or group purchase and include specialist information. A lifetime premium subscription is being offered with tlbb Mobile 1.9 for $50.00 and includes the little blue book data as well as the little yellow book, featuring fax numbers. Premium subscriptions can also be purchased for $19.99 per year or $1.99 per month. Compatibility with Android mobile devices is coming in the Fall 2011.

"When we surveyed our database of physicians, we learned that they wanted a mobile application to complement the little blue book print directory they've relied on for more than 23 years," said Peter Giallorenzo, CEO of HCPlexus. "The tlbb Mobile application incorporates all of the features our physicians rely on, with added functionalities made possible only by a digital platform."

About HCPlexus/the little blue book
HCPlexus provides physicians with personalized, timesaving and multi-platform products so they can focus on healing patients. At the heart of the company's physician-focused offerings is the little blue book™, a trusted, daily resource to physicians for over 23 years, facilitating clinical communication, shared education, and patient care. Serving primary care practitioners and all specialties as a resource for referrals and consultations, the little blue book, and its digital counterpart tlbb Mobile™, is continually updated with physician, hospital and pharmacy contact information, including NPI number and health plan acceptance for each physician. This information allows the little blue book to help marketers effectively and efficiently engage doctors by specialty, geography and/or prescribing behavior. For more information, visit

Contact Information

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    Darlene Hollywood
    Darlene Hollywood Public Relations
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