SOURCE: TLMA

TLMA

March 18, 2010 09:01 ET

TLMA's 2010 Texas Longhorn Legacy Sale VI Set to Bring 500 Cattle Breeders to Fort Worth

Texas Longhorn Cattle Auctioned in Hotel Ballroom Is a Formal Affair Recognizing Excellence in Breeding and Fundraising for Children's Causes

LAMPASAS, TX and FORT WORTH, TX--(Marketwire - March 18, 2010) -  Tomorrow and Saturday, over 100 of the best Texas Longhorn cattle in the world will file into the Grand Ballroom of the DFW Marriott Hotel & Golf Club @ Champions Circle in Fort Worth, Texas for the kick-off of the 2010 Texas Longhorn Legacy Sale VI. The sixth annual event is bringing over 500 Texas Longhorn breeders and enthusiasts together March 19-20, for a weekend of auctions that will recognize excellence in breeding, promote awareness about the heritage of the extraordinary breed of cattle, and raise money for a number of worthy charitable causes.

Produced by the Texas Longhorn Marketing Alliance (TLMA), the Legacy Sale has established numerous records for Longhorn cattle sales, including the 2008 sale of SDR Candy Cane for $170,000, the highest selling Longhorn cow in modern history, and 2009's top selling Longhorn cow, EOT Outback Cherry, who was purchased for $97,000. Cattle sold at last year's event averaged $15,000 each at the black-tie affair.

"The Texas Longhorn Legacy Sale is the premier event for buying and selling the industry's finest animals," said Wes Chancey, CEO of the TLMA. "The caliber of Texas Longhorns auctioned at the Legacy Sale combined with the formal ballroom venue makes it a standout among cattle auctions, drawing breeders and enthusiasts from throughout the United States."

Over the past five years, the Legacy Sale has generated more than $840,000 for cancer research as well as contributing to numerous college scholarships. This year, money will be raised for several children's charities, including the Mosser Family Scholarship Fund, which distributes scholarship money annually to children who raise and exhibit Texas Longhorn cattle.

"Texas Longhorn Legacy Sale participants and TLMA members are an exceedingly generous group," said Chancey. "Our goal is to raise in excess of $150,000 for charitable causes this year."

Participants will gather Friday, March 19 for an informal banquet and fundraising auction. The main auction and additional fundraising auctions will be held Saturday evening in conjunction with a black tie-optional banquet.

More information is located at www.thelonghornalliance.com or by calling 1-512-556-0300.

More about Texas Longhorn Cattle
The first cattle introduced to the New World by Spaniards in 1493, Longhorns are the only breed of cattle to evolve without human management. They freely roamed West Texas for hundreds of years until American settlers discovered them in the 1830s. From 1866 until 1900, enterprising cowboys rounded up an estimated 10 million head of Longhorn cattle and drove them up the Chisholm Trail to railheads in Abilene and Dodge City. Because English breeds of cattle have fattier beef and Longhorn meat is leaner, the breed was largely ignored as a meat source by the early 1900s.

By the 1920s, the Texas Longhorn breed was nearly depleted. The United States Forest Service is credited with saving it by relocating a small herd of breeding stock to a refuge in Oklahoma. A few years later, people like J. Frank Dobie and others began gathering Longhorns in Texas state parks to preserve the breed and its place in Texas history. Today, there are over 250,000 registered Texas Longhorns in North America and other continents and thousands of Texas Longhorn breeders in the U.S., including actors Matthew McConaughey and Janine Turner, General Tommy Franks (Ret.) and Texas entrepreneur and philanthropist Red McCombs. The best Texas Longhorn cattle sell for tens of thousands of dollars, with a few selling for over $100,000, including a bull that was syndicated for $1 million. A more detailed history of the breed is located on the TLMA website.

About TLMA
The Texas Longhorn Marketing Alliance was established in 2007 to promote the dignity and integrity of Texas Longhorn cattle breed and to serve as voluntary stewards of the Longhorn legacy. Headquartered in Lampasas, Texas, TLMA's growing membership is comprised of thousands of dedicated Texas Longhorn breeders. The organization produces and sponsors several sales events each year. More information about TLMA is located at www.thelonghornalliance.com.

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