January 15, 2007 09:21 ET

TMone Broadband Subscriber Database Now Covers 90% of the Universe

US Broadband Subscriber Database Is Now 38 Million and Growing

IOWA CITY, IA -- (MARKET WIRE) -- January 15, 2007 -- TMone, a leading database marketing and telesales firm, announced the recent growth of its proprietary Broadband Marketing Database. The database is estimated to encompass 90 percent of the US broadband subscriber universe and has grown 315 percent in size since 2004. Companies within the industries of online media, content providers, VoIP and affinity products and services can now capitalize even further through this offering. Nearly half of all US households now use high-speed Internet, and most importantly, they are doing the majority of all online spending. TMone has acquired new subscribers for leading VoIP (voice over Internet protocol) companies such as 8x8 (NASDAQ: EGHT) and Vonage (NYSE: VG) and continues to execute database marketing and telesales acquisition on behalf of similar companies.

In the past year the total US broadband subscribers base has grown to an estimated 42,172,000, which is a 29.08 percent yearly rate of growth. TMone's database currently contains 38,001,023 of those individuals (approximately 90 percent of the market). The database has been aggregated and compiled utilizing multiple sources and methods. It creates efficiencies for company's direct marketing affinity technology products and has been a key component of TMone's success acquiring subscribers in VoIP mass markets.

"TMone is a company that has pioneered Broadband and VoIP marketing for the burgeoning industry. This database was developed to enable TMone to penetrate that market efficiently, and set us apart," stated Ethan Z. Davis, Director of Marketing for TMone. "We are confident in saying that this is the largest database of US consumer broadband subscribers on the market. It is now very clear with contemporary content and media delivery moving more and more over the public Internet cloud everyday, that a company like Apple, for example, with its iPod and iPhone products, could overlay the TMone database with its subscriber base and virtually know who has broadband, but doesn't use iTunes."

The Broadband Marketing Database consists of high-speed Internet consumers that have purchased broadband access such as Cable, DSL (digital subscriber line) or FTTH (fiber to the home) from companies such as AT&T, BellSouth, Qwest, Verizon, EarthLink, Covad, EMBARQ, Speakeasy, AOL, Time Warner, Yahoo!, Cablevision, Cox, Charter, and Comcast. Broadband consumers are premium buyers on the Internet and are attracted to a wide variety of product offerings. They are tech savvy, credit-worthy and are not satisfied with slow connections. TMone's Broadband Marketing Database is a multi-channel marketing capable resource.

The multi-sourced TMone database is fully enhanced with demographic and lifestyle information and is the largest of its kind. The information within the database is overlaid with traditional databases to enable multiple selection options. As with all TMone databases, the Broadband Marketing Database is regularly passed through intensive hygiene processes and can be suppressed against or appended to current customer and prospect files. This allows the licensee to generate records under a net name scenario. To maintain high direct mail deliverability, the database is scrubbed against the NCOA (National Change of Address) Database provided by the USPS (United States Postal Service). Due to the dynamic nature of this burgeoning market the total marketing universe available to clients is constantly expanding.

Other strategic telecom databases from TMone include dial up subscribers, SOHO (small office home office) businesses, and general Internet and DRTV responders.

About TMone®

Located in Iowa City, IA, marketing firm TMone has multiple locations that serve as the hub for the company's telesales and database marketing business units. Specializing in new customer acquisition, CRM (customer relationship management) and database marketing, the firm consults and provides services to companies in search of market share growth and maintenance. The company is unique in its ability to execute and coordinate mass marketing efforts utilizing database marketing, inbound and outbound telemarketing. The two divisions operate independently while capitalizing on synergies to deliver solutions unique to their industries. TMone was named to TMCnet's Who's Who in Teleservices in 2005 and 2006.

For additional company information, visit TMone's web site at or contact sales at 1-877-868-2586.

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