SOURCE: Valpak

July 31, 2006 10:33 ET

TNT Rides Valpak® to the Winners Circle

LARGO, FL -- (MARKET WIRE) -- July 31, 2006 -- NASCAR, one of the nation's fastest growing spectator sports, and broadcast partner Turner Network Television (TNT) are once again driving with Valpak as the 2006 NASCAR NEXTEL Cup Series heats up on the top-rated cable network.

During the month of August, 45 million homes will receive their Valpak offers in a specially designed envelope that will rev fans up for the pivotal NASCAR NEXTEL Cup Series "Race to the Chase." In addition to the savings they'll find in the envelope, fans will also have a chance to win VIP tickets to a select NASCAR race, including a behind the scenes look at the NASCAR event.

Promotional spots on TNT and in-race announcements will alert viewers that their familiar blue Valpak envelopes have something very special in store for them. When Valpak arrives in homes, recipients will be reminded to tune into TNT's NASCAR coverage and register to win the VIP getaway or a $1,000 cash prize.

This is the sixth time TNT has partnered with Valpak and the fourth consecutive year TNT has promoted NASCAR with a Valpak promotion.

To reach their target audience, TNT looks to Valpak to support their marketing efforts.

Kevin McMahon, senior manager, marketing and programming, Turner Sports, noted that, "The Valpak® promotion provides TNT with a powerful communication vehicle for us to promote to our core NASCAR audience. The significant impressions generated by our presence on Valpak® envelopes will translate to a greater awareness of our partnership with NASCAR, and provide consumers with a relevant promotional opportunity."

About Valpak® and Cox Target Media

Headquartered in Largo, Florida, Valpak® is owned and operated by Cox Target Media, one of the leading direct marketing companies in North America. The familiar blue Valpak® envelope delivers savings to some 45 million households throughout the United States, Canada and Puerto Rico. Annually, Valpak® distributes approximately 19.4 billion offers inserted in 528 million envelopes. Cox Target Media is a subsidiary of Atlanta-based Cox Newspapers, owned by Cox Enterprises, Inc., one of the largest media conglomerates in the United States.

About TNT

Turner Network Television (TNT), television's destination for drama and one of cable's top-rated networks, offers original movies and series, including the detective drama series "The Closer," starring Golden Globe and Screen Actors Guild Awards nominee Kyra Sedgwick; "Saved," a new character-driven drama starring Tom Everett Scott; and this summer's eagerly anticipated anthology series "Nightmares & Dreamscapes: From the Stories of Stephen King." TNT is also home to powerful one-hour dramas, such as "Law & Order," "Without a Trace," "Las Vegas," "Cold Case," "ER," "NYPD Blue," "Charmed" and "Judging Amy"; broadcast premiere movies; compelling prime-time specials, such as the Screen Actors Guild Awards; and championship sports coverage, including NASCAR and the NBA. TNT is also available in high-definition.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and a leading provider of programming for the television industry.

Contact Information

  • Contact information:
    Keith Brickell
    8605 Largo Lakes Drive
    Largo, FL 33773
    727.399.3024 - office
    727.519.4701 - mobile
    Email Contact

    Chris Gholston
    Turner Sports
    One CNN Center, 13 South
    Atlanta, GA 30303
    404.827.5417 - office
    Email Contact