SOURCE: Incentive Logic

March 20, 2007 20:36 ET

To Help Predict Success of Future Incentive Programs, Incentive Logic Launches Performance Impact Assessment

Strategic ROI Prediction for Customer, Channel, Dealer, Vendor, Employee Incentives

SCOTTSDALE, AZ -- (MARKET WIRE) -- March 20, 2007 --A new Performance Impact Assessment (PIA) protocol from Incentive Logic Inc. provides "20/20 foresight" of future incentive programs, mitigating much of the risk in designing and implementing such programs and saving administrators from making costly and time-consuming mistakes. While the future ROI for sales incentives can be relatively straight-forward, other types of incentive programs -- such as customer loyalty programs, channel incentives, dealer incentives, and employee incentives -- often prove trickier to predict. Incentive Logic's PIA solution fulfills this need.

The creation of the PIA is in response to the growing interest in incentives as a legitimate and important business tool. The industry is delivering value and growing, with more than $200+ billion spent annually on incentive programs. Sales and marketing managers are increasingly adding incentive programs to their marketing arsenal. When deployed strategically, they are cost-effective and achieve business goals. The PIA is a welcome addition to help administrators plan successful programs expediently and effectively.

"Because many marketing and HR professionals are just testing the incentive waters for the first time -- after seeing the benefits colleagues and competitors have realized -- we saw the value in an assessment tool that could predict the final outcome of a program," explained Roger Hackett, Incentive Logic CEO. "Convincing your CEO, CFO or other C-executive about the value of an incentive program is a lot easier when you have something like the PIA to show." Utilizing qualitative and quantitative analyses, the PIA explores:

--  What are the potential risks?
--  Who are the targets with the most potential impact?
--  What are competitors doing?
--  How will this affect the bottom-line?
--  When could we see results?
Hackett provided an example of how PIA works using a sales incentive program for a global company serving Fortune 500 companies. A comprehensive assessment included: one year (short term) and 13+ month forecasting (long term); detailed analysis of specific incentive programs used by competitors; administration of a participant survey and results analysis; a phased development plan; establishment of key performance indicators; and creation of a marketing plan; among other criteria. The bottom line? Anticipated ROI of 106% in the first 12 months. Additionally, the PIA forecast an ROI of 367% and a 30% increase in sales over a 24-month period.

Incentive Logic Inc. works with businesses to develop performance-based rewards programs that help them achieve their goals. By combining business intelligence with a next-generation software platform, they help clients target key performance indicators through tailored incentive solutions that ignite performance. Founded in 1998, Incentive Logic Inc. is a privately held company headquartered in Scottsdale, Arizona.

Contact Information

  • For more information on the Performance Impact Assessment, please contact
    Roberto Guerrieri
    (480) 776-0800
    Email Contact