SOURCE: TOA Technologies

TOA Technologies

March 09, 2010 03:00 ET

TOA Technologies Appoints Former ONO CEO Richard Alden as Its European President

European Cable and Telecoms Industry Veteran to Spearhead SaaS Mobile Workforce Management Provider's European Business

LONDON--(Marketwire - March 9, 2010) -  TOA Technologies, a leading provider of SaaS solutions for mobile workforce management, today announced the appointment of Richard Alden, the former CEO of Spanish cable and telecoms operator ONO, as President of its European operations. Alden will be leading the company's activities in Europe, with a focus on expanding its customer base and building TOA's reputation as a leading provider of customer-centric, workforce management solutions.

"At ONO I experienced the results of the TOA solution first hand. Not only did we improve customer satisfaction, but we increased efficiencies and reduced cost as well. The benefits of addressing a problem that has long been a source of customer dissatisfaction, waiting at home without knowing when a service or delivery person will arrive, cannot be underestimated," said Richard Alden, President of TOA Technologies. "There is substantial untapped business for TOA in Europe and I'm excited to lead TOA's efforts to capitalise on this great opportunity."

"Europe is a key growth market for TOA and I am very excited to have someone of Richard's world-class calibre join our team at this important time in the company's trajectory," said Yuval Brisker, CEO of TOA Technologies. "Richard's wealth of experience in building successful businesses from the ground up, coupled with his in-depth knowledge of the cable and telecoms industries in this region will be invaluable to aggressively expanding our business in Europe and supports our wider goal of building the strongest global leadership team in the industry."

Alden brings with him over 16 years' experience working in a variety of high-profile executive roles. As founding director and CEO of ONO, Spain's largest cable broadband provider, he oversaw the development of the business from inception to serving over 1.9 million customers with billions of Euros of annual revenue.

Alden also held positions as CFO of Optel Inc. in the USA and CFO of Videotron Holdings in the UK, both part of the Canadian Videotron Group. Alden is an advisor and non-executive director of several European media and telecoms businesses, including FON, the world's largest free WiFi community, founded by serial entrepreneur Martin Varshavsky.

TOA's SaaS solutions help cable, telecom and satellite service providers, utility companies and retailers bridge the gap between mobile workforce management and customer relationship management. TOA solutions shorten customer wait times using sophisticated algorithms that analyze events and the efficiency of individual employees in the field to accurately predict job durations and appointment times and ensure on-time arrival to customers. The system reduces the customer wait time to a one-hour window with 96 percent accuracy versus the current industry average of four hours. TOA's unique customer-focused solution automates communications with the customer waiting for the appointment via multiple channels (phone, SMS, email, web), providing status updates on expected times of arrival and any changes in the appointment schedule. TOA cuts customer calls to the call-centre asking 'where's my engineer' by more than 25 percent.

About TOA Technologies
TOA Technologies is the only SaaS provider of enterprise-level mobile workforce management solutions. TOA's system is a complete system for better managing the mobile workforce by providing advanced tools for planning, routing, dispatching, business intelligence and ground-breaking predictive customer communications. TOA's solution deploys quickly, provides Web-based flexibility and delivers unparalleled cost savings, immediate return on investment, increased productivity and a dramatically enhanced customer experience. Recently named a Visionary in Gartner's annual 2009 Magic Quadrant for Field Service Management, TOA Technologies is headquartered in Cleveland, Ohio, with offices in Amsterdam, The Netherlands. For additional information please visit

Contact Information

  • Media contact
    Helen Ellis
    Atomic PR for TOA Technologies
    +44 (0)20 7282 2903
    Helen.Ellis (at)