April 23, 2015 00:01 ET

TOCA Retains DECK Agency as AOR

Italian restaurant in The Ritz-Carlton, Toronto retains Creative and Communications firm

TORONTO, ONTARIO--(Marketwired - April 23, 2015) - TOCA, an Italian restaurant on the mezzanine level of The Ritz-Carlton foyer, announced today they have retained DECK Agency as Agency of Record. The creative communications group will be tasked with full service public relations, social media, digital marketing, and strategic planning services for the brand.

TOCA selected DECK Agency for their marketing expertise in the food service and hospitality space. "We've been paying close attention to DECK's work in the Toronto food scene, and are very excited to have them on board," said Daniel Newberry, Director of Sales and Marketing for The Ritz-Carlton, Toronto. "We're confident DECK will play a key role in establishing TOCA as one of the city's leading Italian restaurants."

Founded in 2011, TOCA offers a welcoming atmosphere, exceptional service, and a number of distinct environments. The main dining room is refined yet comfortable, with rustic details accenting a modern design sensibility. Guests can enjoy the view from The Ritz-Carlton's floor-to-ceiling windows in the bright, airy bistro. A private dining room, enclosed by glass and red leather panels, seats up to 12 guests, while the Chef's Table, set in the bustle of the kitchen, offers a highly-engaging atmosphere. The TOCA Cheese Cave, housing 35 perfectly aged local and international cheeses, offers unique tours and custom tastings. Diners can also enjoy an intimate meal in the restaurant's wine cellar, a romantic setting for special occasions.

TOCA'S authentic Italian culinary offering is overseen by renowned Chef Oliver Glowig, who is based in Rome, and executed on-site by Chef de Cuisine Jitin Gaba. The menu showcases traditional Italian ingredients and preparation methods, complemented by seasonal flavours and locally-sourced produce. Highlights include the Insalata Romana, a bountiful salad of romaine lettuce, candied tomato, and pesto trapanese, and the house-favourite: Ravioli Caprese, featuring handcrafted caciotta cheese, marjoram, and tomato sauce.

"We see TOCA as an undiscovered culinary gem, so we're very excited to spread the word and get new guests in the door," says Jonathan Tick, President and CEO of DECK Agency. "We have no doubt that first-time patrons will return to TOCA for what we feel is a truly remarkable dining experience."

TOCA is located at 181 Wellington Street in The Ritz-Carlton, Toronto. For more information, please visit

About TOCA Restaurant

TOCA offers handcrafted Italian cuisine complemented by seasonal flavours and locally-sourced produce. Located on the mezzanine level of The Ritz-Carlton, Toronto, TOCA is in the heart of the Performing Arts & Theatre District. TOCA is proud to collaborate with Chef Oliver Glowig, one of Rome's most celebrated culinary leaders.

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