SOURCE: Transamerica

Transamerica

November 15, 2010 14:00 ET

Todd Ewing, Vice President of Term Sales and Direct Marketing for Transamerica Insurance & Investment Group, Named President-Elect of Life Insurance Direct Marketers Association (LIDMA)

LOS ANGELES, CA--(Marketwire - November 15, 2010) -  Todd R. Ewing, Vice President of Term Life and Direct Marketing for Transamerica Insurance & Investment Group (TIIG), has been named President-Elect of the Life Insurance Direct Marketing Association (LIDMA), announced Pat Wedeking, current President of LIDMA. In addition to his current position with Transamerica, Ewing will assume his role as LIDMA's President in September of 2011 at LIDMA's annual meeting in Austin, Texas.

"Todd is the right person for the job, at just the right time. He has the experience, intellect and enthusiasm to lead LIDMA. I, like the others in our association, will be proud to serve and follow him in the years ahead," Wedeking says. "It's particularly exciting to have someone from a life insurance carrier like Transamerica at the helm. We're truly excited to have this kind of talent in place."

Ewing was recently honored with LIDMA's Vision Award, which recognizes outstanding service to LIDMA and a vibrant vision for the industry.

Ewing's priorities in his new role go beyond growing membership and expanding distribution to all direct-to-consumer channels. At the top of his list is serving Middle America by increasing the visibility and impact of Direct Marketers. "The reality is that Middle America is a vastly underserved demographic," Ewing explains. "With 44% of Americans uninsured or underinsured, there is a huge need for the kind of service that LIDMA provides. With their innovation and dynamic marketing approach, Direct Marketers have a tremendous opportunity to help secure protection for this critical segment of our society."

He has another key focus for LIDMA: increasing placement ratios and reducing cycle times for all members. In addition, he aims to further the implementation and adoption of eSignature and eDelivery as well as Part II enhancements. "I want to increase the ease of doing business, and one of the ways we can accomplish this is by using technology to make the entire process simpler, easier and faster," he explains.

With over 20 years as an executive for both an insurance company and top Direct Marketers, Ewing is dedicated to creating a bright future for the Direct channel. He says that he wants to "fairly and passionately represent all of LIDMA's members. With a non-partisan approach, we can transcend the challenges of our industry and achieve unprecedented results. A rising tide lifts all ships, and I want this tide -- the LIDMA tide -- to help protect more families, open new markets and energize Americans about the importance of life insurance." 

About Transamerica
Transamerica Insurance & Investment Group, a marketing unit of Transamerica Life Insurance Company (TLIC), offers an array of innovative financial services and products designed to help individuals, families and businesses build, protect, and preserve their assets. Products and services offered through TIIG are underwritten by TLIC or its affiliated statutory insurance companies, and include term life insurance, universal life insurance, variable universal life insurance and fixed annuities. TLIC is an AEGON company. AEGON is an international life insurance, pension and investment group based in The Hague, the Netherlands, with businesses in over 20 markets in the Americas, Europe and Asia.

For more information about Transamerica, visit www.transamerica.com.

About LIDMA
The Life Insurance Direct Marketing Association is the primary organization dedicated to supporting businesses and professionals active in direct sales of life insurance products to consumers -- the fastest growing sales segment in the life insurance industry. LIDMA is the main voice for the life insurance direct response industry producers, carriers, business partners and exam companies. This not-for-profit organization is committed to helping members boost their revenues derived through direct response sales as well as assisting new entrants adapt and succeed in their direct response efforts.

Contact Information