SOURCE: Togo's


July 27, 2015 11:45 ET

Togo's Sandwich Franchise Launches New Franchise Information Website

West Coast Original Provides Detailed Info for Those Interested in Starting a Sandwich Franchise

SAN JOSE, CA--(Marketwired - Jul 27, 2015) - Togo's, an iconic West Coast sandwich franchise with a strong following in California, has big news for fans and investors in the western United States: the company is in growth mode. The sandwich franchise is expanding in nine states and has launched a new website -- -- to explain the opportunity to entrepreneurs.

The website features Q&As with franchisees, video interviews with the Togo's leadership team, startup costs and revenue figures, and details about the sandwich and how Togo's stands out from competitors.

Togo's has more than 300 sandwich franchises open and under development throughout the West. For more than 44 years, Togo's has been serving big, made-to-order sandwiches stuffed with the freshest ingredients. Its West Coast Original sandwiches and legendary customer service have helped the brand build a loyal following. Togo's was recently ranked No. 35 on Nation's Restaurant News' annual list of Consumer Picks, which measures how much customers love a brand -- far ahead of competing sandwich franchises.

"Togo's has become a premier brand throughout the western states," CEO Tony Gioia said. "Our franchisees are committed to delivering the ultimate sandwich experience to our guests, and we believe this ultimate experience starts with selecting the right people to become franchisees."

To find great franchisees, Togo's is using the new website to provide an in-depth look at the brand and the industry.

Site provides in-depth look at the brand, marketplace
The new website explains how Togo's has built a loyal following by providing big, meaty sandwiches and one-on-one counter service that customers love. It's not the assembly-line approach that most sub sandwich franchises use. Instead, it's a much more personal, fast-casual dining experience. 

The site also provides a look at the management team that is leading Togo's. Togo's puts huge emphasis on training, because exceptional service is a big part of what makes Togo's special. Its Chief Operating Officer, Jim Peros, has been part of the leadership teams of IHOP and Taco Bell -- two of the biggest franchise brands in the restaurant industry -- and brings operational and franchise support expertise that is unheard of for a smaller, close-knit brand like Togo's. Togo's CEO Tony Gioia is a former president of Baskin-Robbins and Tulley's Coffee and has built successful companies both inside and outside of franchising. He's been a Togo's customer since the 1980s and CEO since 2007. They are part of a team of executives working to help Togo's continue to grow AUVs that are already above average among sandwich franchises, while simultaneously working to lower the costs of starting and operating the business.

The efforts are paying off. Average revenue is up for 2014 compared to the year before, and startup costs are down, as outlined in Togo's 2015 Franchise Disclosure Document.

Startup costs are low for a restaurant -- starting at $239,700. Meanwhile, the average traditional Togo's sandwich franchise generated sales of $660,001 in 2014, with the upper quartile of stores generating $989,166.

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