SOURCE: TokBox Inc.

TokBox Inc.

August 04, 2011 18:28 ET

TokBox Welcomes 13,370th Website Using OpenTok Video Platform

200% Spike in Online Video Communications Activity Since Launch of Google+ Hangouts and Facebook/Skype Video Calling

SAN FRANCISCO, CA--(Marketwire - Aug 4, 2011) - TokBox, creators of OpenTok, the online video platform, announced today more than 13,000 developers, individuals and companies have added face-to-face communication to their site or service using OpenTok since it was launched in November 2010.

Since Google launched Hangouts on June 28, OpenTok has seen:

  • 200% increase in inquiries from developers and companies looking to add live video to their site or service
  • 31% increase in number of video-enabled apps launched on OpenTok
  • 22% increase in 'on screen' minutes
  • 68% increase in 'watched' minutes per app
  • Proportion of apps incorporating 'group' capability (as opposed to 1-to-1) has more than doubled (15% to 35%)

Of the sites and services using the OpenTok API:

  • More than one in three include 'group chat' and/or 'audience' capabilities
  • Of the top apps, nearly half (48%) involve 'group chat' and/or 'audience' capabilities
  • Traditional non-video chat sites, such as eBuddy, have seen a 17% increase in average 'time on site' since adding video

The top sites/services using OpenTok:

1. eBuddy - online chat
2. MyCampus - education
3. Pokerview - gaming
4. ProctorU - education
5. FriendCameo - social group chat

Ian Small, TokBox CEO, remarked, "We will look back at June 2011 as the month online video entered the mainstream. Since Google launched Hangouts and Facebook announced its partnership with Skype, we have been overwhelmed by small and large companies, startups and garage developers looking to add interactive video-based experiences to their site or service. Reaching 13,370 -- a number many developers will be familiar with -- in just 7 months since launching the OpenTok platform is a clear sign the industry is growing fast."

"The growing interest has come from organizations looking to go beyond chat, whether to deliver services or to create audience engagement and interactivity. Big brands in particular are now focusing on bringing conversations onto their sites, rather than see them move onto Facebook."

Michael Koetting, CEO & Co-founder of study-based chat service Hoot.Me, commented, "Video is emerging as the new standard for online conversations. It's no longer a question of whether a site will offer face-to-face communication, it's a question of how they deliver the experience. OpenTok lets us focus on building a great experience on top of their great technology."

To see how easy it is to add interactive video to a site or service, visit

About TokBox

OpenTok by TokBox is the leading global interactive video platform, facilitating the addition of face-to-face experiences into any web property. Offering scalable, customizable solutions for enterprises, entrepreneurs and developers through an open and flexible API as well as simple plug-n-play apps, anyone with a web presence can harness the power of real-time communications to drive user engagement within their site or service. Based in San Francisco, CA, TokBox is privately held, with venture backing from Sequoia Capital, Bain Capital Ventures, DAG Ventures, and Youniversity Ventures.

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