SOURCE: tokidoki

tokidoki

March 25, 2011 17:31 ET

tokidoki Partners With Actor Josh Duhamel and the American Red Cross to Host Relief Run Benefiting Japanese Earthquake and Pacific Tsunami Relief

"Youth Run 4 Japan" to Be Held This Weekend in Santa Monica, Calif.

LOS ANGELES, CA--(Marketwire - March 25, 2011) - tokidoki, the world renowned Los Angeles-based lifestyle brand, is honored to partner with actor Josh Duhamel and the American Red Cross to host a relief run benefiting the earthquake and Pacific tsunami relief efforts. The "Youth Run 4 Japan" will take place this Sunday, March 27, 2011, rain or shine. The two mile beach run will be held on the Santa Monica Beach with persons of all ages invited to join in. Registration opens at 10 A.M. and the run will begin at 11 A.M. Run participants are asked to make a $10 donation towards the relief efforts. For more information on Youth Run 4 Japan, please visit www.reliefrun.com.  

"Myself, along with tokidoki and the Red Cross are mobilizing the youth of L.A. for a two mile run on the Santa Monica beach," states Mr. Duhamel. "We will raise money. We will let the victims of Japan know we are with them and we will pack the beach!"

In addition to partnering with Mr. Duhamel on the relief run, tokidoki's Creative Director, Simone Legno, has designed a special t-shirt in conjunction with the relief run to support the relief efforts in Japan. Featuring a new white version of tokidoki's iconic "SANDy" character and "Ganbare Nippon" (loosely translated to "Go, Go Japan"), the t-shirt is available at www.reliefrun.com for $25.00 and onsite at the run on Sunday; 100% of the profits will be donated to the American Red Cross Japan Earthquake and Pacific Tsunami Fund. Mr. Duhamel, singer/actress Fergie and other celebrities have recently been seen wearing the t-shirt in support of the American Red Cross efforts in Japan.

About tokidoki
tokidoki, which translates as "sometimes" in Japanese, is the vision of artist Simone Legno and serial entrepreneurs Pooneh Mohajer and Ivan Arnold. Legno, a young designer from Rome, had been sketching and creating since he was a child thanks to the influence of his mother, who is also an artist.

Since debuting in 2005, tokidoki has amassed a cult-like following for its larger-than-life characters and emerged as one of the most sought-after global lifestyle brands. This innovative Company has become known not only for its eye-popping design and collectible characters but also for its megawatt partnerships with the likes of established brands such as LeSportsac, Hello Kitty, Sephora, Karl Lagerfeld, Onitsuka Tiger, Marvel and many others.

tokidoki is sold in its own retail stores located in Milan, Los Angeles and Santa Monica, CA. For more information, please visit www.tokidoki.it.

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