SOURCE: Engine Group

Engine Group

SOURCE: ORC International

ORC International

December 14, 2016 13:32 ET

Tom Markert Appointed CEO and Global Product Development Lead at ORC International

30-Year Industry Veteran with Expertise in Market Research, Client Services and Technology to Oversee Strategy and Development of Global Intelligence Firm

NEW YORK, NY--(Marketwired - December 14, 2016) - Global business intelligence firm ORC International, part of Engine Group, today announced the appointment of Tom Markert to CEO and Global Product Development Lead. Effective immediately, he will be reporting to Rick Eiserman, CEO of Engine Group North America.

Based out of the company's New York office, Markert will be responsible for developing strategy for ORC, as well as maintaining client relationships and managing all product development, including several of the company's ongoing data reports and surveys. He brings to ORC International extensive global expertise in research, client service and technology, a hybrid skill set that offers a holistic point of view to help shape the future of not only the company but of the industry.

A 30-year veteran with experience leading Fortune 500 companies and market research agencies, Markert joins ORC International from Research Now. While there, he was EVP of Sales & Business Development, responsible for driving client development efforts for the digital data collection company in the Americas. Prior, Markert served as SVP of Strategy & Innovation for Office Depot, where helped to reshape corporate strategy and established a new, market-driven business model for the supply giant.

"One of the keys to Engine's success is our ability to provide transformational insights and consultation that supports our clients' strategic growth and revenue goals," said Eiserman. "ORC International is a crucial part of our ecosystem and, as a leader in the business intelligence field, provides the actionable insight needed to guide today's business leaders. Tom's proven leadership skills and ability to thrive in highly dynamic organizations make him a valued addition to ORC's leadership team. We are excited to have him join our Engine family."

"The business landscape is constantly evolving and ORC has been able to provide today's most forward-thinking companies with the business intelligence needed to stay ahead," said Markert. "I am looking forward to working with the ORC teams to help propel and optimize the businesses of its many clients."

Before Office Depot, Markert held a role as CEO of Loyalty Worldwide at Ipsos. In addition, he held various executive positions at Nielsen, including as Global Chief Marketing and Client Services Officer. Markert started his career at Loyalty Management Group, Citicorp and Procter & Gamble.

He was named a NACD Governance Fellow in 2012. He has also written two books that have been published globally by HarperCollins, "You Can't Win A Fight With Your Boss" and "You Can't Win A Fight With Your Client." He currently serves on the Board of Directors for both State Auto Financial Corporation and True Value Company.

About ORC International

Through true intelligence, ORC International helps the world's leaders to optimize their business today, understand how they can win tomorrow, and realize the future. A global top 20 business intelligence firm with a stellar track record in quality, leading edge analytical know-how and data integration enabled by an agile technology platform, we enable leading organizations to better understand their people and transform their overall business performance. For more information, please visit our website:

About Engine Group

Engine Group is a global marketing services network comprised of best-in-class communications specialists. Engine Group has a unique collaborative model that adds tangible value to clients -- transforming their businesses through natural and seamless integration. With operating hubs in the UK, North America and Asia, the individual businesses within the network include WCRS, MHP Communications, Trailer Park, ORC International, Partners Andrews Aldridge, Deep Focus, Moment Studio, Synergy, Calling Brands, Mischief, Fuel, Transform and Slice. Together, they cover a vast range of marketing services including market research, creative, strategy, digital, social media, advertising, public relations, and content creation and production. Clients include Google, Frito-Lay, Fiat Chrysler Automobiles and all the major entertainment studios, including Warner Bros, Disney and 20th Century Fox. More information is available at

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