SOURCE: Gardener's Supply

Gardener's Supply

June 11, 2010 16:32 ET

Tomatoes, Lettuce & Peas -- Gen Y Wants More of These; 28% Increase in Food Gardening Among 18-34 Year Olds

Increase Supports Gardener's Supply Findings at Bonnaroo Music Festival

BURLINGTON, VT--(Marketwire - June 11, 2010) - With the White House garden as inspiration, there's been an increase in school gardens, but numbers also show that there's been an increase among 18-34 year olds in growing their own food gardens. According to National Gardening Association's research director Bruce Butterfield, there is a 28% increase in food gardening among 18-34 year olds since 2008. The number of 18-34 year olds accounted for 21% or 7.6 of the 36 million households growing their own food. In 2009, the number of 18-34 year olds growing food increased by 28% to 9.8 million households.

This increase in young gardeners supports Gardener's Supply's findings at last year's Bonnaroo Music & Arts Festival where more than 1,000 attendees were asked if they gardened. Their answers were surprising -- more than 90% said they were enthusiastic gardeners. The Bonnaroo Music and Arts Festival is a four-day, multi-stage camping festival held on a 700-acre farm in Manchester, Tennessee every June. Gardener's Supply is an employee-owned online and catalog retailer known for its earth-friendly innovative gardening products.

These young food gardeners were excited about gardening and their favorite plants mirrored the country's backyard garden favorites -- tomatoes, potatoes, cucumbers, peppers, beans and a variety of herbs. Their top reasons to garden included wanting fresh, inexpensive local food and helping the environment. The majority of the 10% who didn't garden said it was due to lack of space. And when asked who influenced their green thumb? A majority said 'Mom.' with the White House garden coming in second.

"We're back to Bonnaroo in 2010 and we're excited that so many young people understand the connection between growing their food and helping the planet," said Maree Gaetani, community and public relations at Gardener's Supply. "We're hoping to garner their enthusiasm and help us support for the Community Gardens Act -- proposed legislation that will authorize additional funding for sustainable community gardens." 

Gardener's Supply is collaborating with the American Community Gardening Association (ACGA) and Bonnaroo to encourage support of the Community Gardens Act, Bill HR 3225, through postcard mailings from the festival.

Also new at Bonnaroo in 2010 is the Bonnaroo Victory Garden, that will include demonstration areas featuring grow bags, raised beds, composting, potato bags and more, plus booths with loads of information about how to garden and how to reduce your carbon footprint.


Founded in 1983, Gardener's Supply is an employee-owned company of avid gardeners providing garden-tested, earth-friendly products combined with practical information. Located in Burlington, Vermont, the company has won many awards for its patented products and innovative management style.

Gardener's Supply donates 8% of its profits and actively promotes gardening as a way for people to make a difference in their own backyards, in their communities, and in the world at large. To learn more, please visit


The American Community Gardening Association mission is to build community by increasing and enhancing community gardening and greening across the United States and Canada.

Contact Information

  • For more information, call:
    Maree Gaetani
    802-660-3500 x 5925
    Email Contact