SOURCE: SGK

SGK

May 01, 2014 08:00 ET

"Tomorrow the Revolution Happens" by SGK's Steve McGinnes to Be Presented at FBIF2014 in Shanghai, China

SINGAPORE--(Marketwired - May 1, 2014) - SGK (NYSE: SGK), a leading global brand development, activation and deployment company that drives brand performance, announced today that its Asia Pacific branding leader, Steve McGinnes, managing director, brand development group, APAC, will present "Tomorrow the Revolution Happens" at the Food & Beverage Innovation Forum 2014 (FBIF2014) on Friday, May 16 at 14:30 in Shanghai, China.

FBIF2014 addresses the status quo and future trends of the food and beverage (F and B) industry, including food safety management, as well as technology, business model and product innovation. The Forum brings together industry leaders to explore new business strategies and new product development and acts as a platform to connect marketing strategy with research and development, keys to the success of any brand.

McGinnes will address this elite group of industry leaders and key decision makers from the world's leading F and B brand owners on how the rapid adoption of 3D printing technology -- the ability to instantly produce personalized products to our own tastes and specifications, instantly at home, work or on the go -- will revolutionize the way we shop, eat, drink and live our lives.

Additionally, he will outline the challenges and opportunities this seismic shift presents to brands -- and offer ideas to get ahead of the change and to ride the 3D wave.

"I am honored to take part in FBIF2014 and look forward to sharing actionable branding solutions to help drive brand performance. Brands that evolve will survive and thrive in this new world of 3D printing technology," commented McGinnes. "Brand performance is an approach to brands and branding that recognizes the relationship between brands and business. Brands that perform inspire trial, loyalty, advocacy and repeat purchase. Brands perform because they're desirable."

An experienced strategist, innovator and brand thinker, McGinnes is a regular contributor on branding, design and innovation topics on BBC World. His insights have been presented to The United Nations, The Global Union and Primetime, in addition to consulting numerous global MNCs and FTSE 500 companies. As regional head of the brand development group for SGK, he leads Brandimage and Anthem in Asia.

The brand development group of SGK drives brand performance by creating brand desirability through two brands, Brandimage and Anthem. Brandimage, a global consultancy of brand equity architects and designers with offices in Hong Kong, Shanghai and Singapore, and Anthem, a global creative agency with offices in Shanghai, Singapore, Sydney and Tokyo, actively connect brands with people by amplifying desirability.

SGK has been conducting business in Asia Pacific since 1999. Today, the Company offers expanded services that help create brands, sell brands, produce brands and protect brand equities. SGK counts the region's leading multinationals as clients.

FBIF2014, to learn more please click the following Web site address: http://foodforum.cn

SGK is a leading global brand development, activation and deployment company that drives brand performance. By creating brands, helping sell brands, producing brand assets and protecting brand equities, we help our clients achieve higher brand performance. SGK's global footprint spans more than 20 countries. SGK was formerly marketed as Schawk, Inc. For more information visit: http://www.sgkinc.com

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