SOURCE: American Health Holding, Inc.

November 04, 2005 10:19 ET

Tomorrow's Child: Impacting Mother and Baby's Health While Lowering Costs

COLUMBUS, OH -- (MARKET WIRE) -- November 4, 2005 -- According to the March of Dimes, the costs paid by employers and insurers for preterm babies (roughly $42,000 per birth) are 15 times higher than the costs paid for full-term, healthy babies (approximately $2,300 per birth). Approximately 20% of all infants are born with medical complications, and 10% have serious medical conditions. Maternity Management programs like American Health's Tomorrow's Child program can help decrease the number of premature and complicated births and promote optimal delivery outcomes -- resulting in lower costs and fewer hospital readmissions.

American Health's Tomorrow's Child program makes an impact on low- and moderate-risk pregnant women by providing education and support, while more aggressively managing high-risk pregnancies. Maternity Nurse Specialists educate all members on proactive lifestyle measures that reduce risk factors throughout pregnancy, and also provide educational materials that address prenatal care, birth alternatives, newborn care and member-specific risks. Regardless of risk level, the Tomorrow's Child program can make a significant impact on the mothers' and babies' potentials for healthy outcomes while circumventing potentially high costs.

In addition to personal contact from a Maternity Nurse Specialist, members receive one educational mailing per trimester. The first mailing includes a copy of the 520-page book "The Good Housekeeping Illustrated Book of Pregnancy and Baby Care" and a pregnancy calendar. Subsequent mailings include educational articles, pamphlets and brochures, as well as magazines, product samples and coupons.

"Pregnancy is a special and sometimes scary time in a woman's life -- our Tomorrow's Child program helps expectant mothers understand what's going on with their bodies and their babies," states Barb Dossett, R.N., Maternity Nurse Specialist at American Health. "We arm our members with the knowledge of what they need to do to have a healthy pregnancy and, ultimately, a healthy baby."

To learn more about American Health's Tomorrow's Child program, call 866-614-4244, e-mail marketingdept@AHHInc.com, or visit www.AmericanHealthHolding.com.

ABOUT AMERICAN HEALTH HOLDING, INC.: Founded in 1993, American Health is a full-service medical management firm. They offer services that span the healthcare continuum, including Utilization and Case Management, Out-of-Network Discounts, Referral Authorization, Health-e Outlook (wellness web portal), Tomorrow's Child (maternity management) and the Beyond Disease Management program. American Health holds multiple URAC accreditations. For further information about American Health Holding, visit the website: www.AmericanHealthHolding.com.

Contact Information

  • Contact:
    Jaime Thomas
    Marketing Specialist
    AMERICAN HEALTH HOLDING, INC.
    (614) 818-3230 Ext. 1431
    Email Contact