SOURCE: African Business Review

African Business Review

April 20, 2012 14:23 ET

Too Much of a Good Marketing Thing Investigated, in African Business Review

With Marketers Being Spoilt for Choice in Ways to Reach Their Customers, When Does Too Much of a Good Thing Actually Start Doing Harm?

NORWICH, UNITED KINGDOM--(Marketwire - Apr 20, 2012) - From the internet to social media to cell phones, there is no doubt that thanks to the communications revolution we are living through marketers are spoilt for choice when it comes to new ways to reach customers and prospective markets.

Sure, there is much angst over how budgets are re-allocated, how activity is tracked and how the traditional media needs to evolve to remain relevant. But on the whole, life has never been rosier for marketers, with cheap, direct and effective ways of getting their messages across.

But when does too much of a good thing go bad? Just because you can reach customers in so many ways, armed with so much more information, it doesn't always mean you should do so.

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About African Business Review

African Business Review is a leading digital media source of news and content for C-level executives focused on business and industry-specific news throughout Africa. African Business Review is the territory-dedicated arm of the White Digital Media Group. Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news. For more information, contact 1-760-827-7800 or visit

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