June 11, 2008 08:00 ET Selected as Showoff Finalist for Twiistup 4 Only Self-Help Site Selected From Over 100 Companies to Present at Prestigious Event

SANTA MONICA, CA--(Marketwire - June 11, 2008) -, the leading online community for self-help, has beaten a 10:1 selection ratio to become a showoff finalist at Twiistup 4 in Santa Monica, CA on July 17. Twiistup 4 is the premier event in Southern California which showcases and promotes the best of the new Internet economy's emerging companies. is the world's first free online self-help community with interactive programs to help people achieve life goals. Unlike regular self-help programs, provides critical ongoing support from its entire community using Web 2.0 technology. The support of a community has been proven to be crucial in helping people complete programs and make changes in their lives.

At Twiistup 4, will present its innovative educational platform "The Toolbox." This creates a unique online learning experience that, combined with active support from community, changes the face of how self help is done. will also unveil its new program "Green Tools," designed to help people live "greener," less environment-impacting lives.

"We are delighted that has been selected as a showoff for Twiistup 4," says Mike Macadaan, Twiistup founder. " has a very compelling story, combining the huge self-help industry but adding in the important element of community support through the power of Web 2.0. We're excited to have Devlyn Steele and his team at the event and we wish them the best of luck in their goal of becoming the best-of-show company."

"It is an honor to be selected as a showoff company at Twiistup 4, among such an incredible group of emerging Internet start-ups," said Devlyn Steele, founder of "We're thrilled to show how the Internet can be used to change countless individual lives, and therefore the world, for the better."

Twiistup 4 is held at the Viceroy Hotel in Santa Monica, CA, at 7 p.m. on July 17, 2008. Tickets are on sale at


The Tools to Life program guides its members through interactive programs of self discovery and education. It teaches people how to control their impulsive behaviors and apply daily action choices toward achieving amazing personal success in all areas of life. The community offers member support, accountability, encouragement, best practices and shared tips for personal improvement. There are more than 10,000 life changing stories members of the program posted on the site. Please visit

About Twiistup

Twiistup connects innovative people from technology, media and entertainment. Our events feature start-ups chosen to "show off" their products and services to influential bloggers, fellow tech-heads, investors, the media and those interested in learning about what's hot in tech. Unlike traditional networking events, Twiistup mixes it up with tunes, video, bites, beverages, swag and the unexpected. Sponsors include AOL Developer Network, USC Stevens Institute of Innovation, Adisn, Ch.imp, Direct Media Exchange, GeoGraffiiti, Heavybag Media, Qtask, Rubicon Project, ThisNext, Userplane, Mail Room Fund, Etchstar and Media Temple. More information can be found at

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