The Grocery Foundation

The Grocery Foundation

February 10, 2011 09:42 ET

Toonies for Tummies at the Grocery Checkout and Online Helps Everyone Fight Child Hunger

- Breakfast for Learning Provides Students with Breakfast and Nutritious Snacks

TORONTO, ONTARIO--(Marketwire - Feb. 10, 2011) -

Editors Note: There is a photo and two videos associated with this press release.

To combat child hunger in Ontario, The Grocery Foundation today announced the kick-off of its annual "Toonies for Tummies" fundraising campaign, Feb. 13 to Mar. 19. More than 800 participating Ontario grocery stores will be featuring money saving coupons for over 45 leading brands. Each coupon redeemed supports the Grocery Foundation's programs. In addition, cashiers will be asking shoppers to donate a Toonie at the checkout or, people can make larger donations online at:

Breakfast for Learning, Canada's lead advocate for quality nutrition programs in schools, is a major beneficiary of the "Toonies for Tummies" program. All donations raised by this campaign go back to the local community to provide breakfast and nutritious snacks for Ontario students.

Participating retailers in this year's "Toonies for Tummies" campaign include Freshco, Food Basics, Foodland, Highland Farms, Galati Market Fresh, Longo's, Metro, Michael Angelo's, Price Chopper, Rabba Fine Foods, Sobeys and more than 200 Independent stores across Ontario.

Since its inception in 1979, The Grocery Foundation has donated more than $75 million to help children in need.

Face of Child Hunger in Canada:

  • 1 in 9 children are living below the poverty line.
  • 31% of elementary and 62% of secondary school students do not eat a healthy breakfast daily.
  • Busy lifestyles and dual-income family households mean parents lack the time to teach and model healthy nutrition with their children.
  • Studies show, well-nourished students have improved memory, problem solving skills, creative abilities and self-esteem – overall they perform better in school.

How "Toonies for Tummies" Makes a Difference:

  • Breakfast for Learning is able to fund over 700 programs in Ontario, serving over 15 million meals and nourishing 90,970 children and youth each year.
  • The Grocery Foundation also provides grants to schools for capital equipment, through a fund administered by Breakfast for Learning.

Quote attributable to Wendy Wong, President & CEO of Breakfast for Learning:

"How can a young mind possibly concentrate when they don't have food in their stomach? Without a program like ours, kids cannot perform and it can lead to disruptions in class – simply because they're hungry. If we want to give our children the best chance for success, then we must make sure they are well nourished and ready to learn. Thanks to the support from The Grocery Foundation we're able to make a difference in the lives of children every day."

Quote attributable to Bill McEwan, The Grocery Foundation:

"It's hard to imagine that children in this country go to school hungry every day. Statistics show and good teachers know that children who eat a healthy breakfast do better in school, while those kids who don't are often linked to slower learning rates, behaviourial problems, and higher rates of illness. Every year, the public donations people make are used to purchase commodities such as milk and fruit, and to subsidize schools needing supplemental financial support."

About The Grocery Foundation:

The Grocery Foundation is the official charity of the Ontario grocery industry, representing retailers, manufacturers and food brokers. Through the years, in addition to Breakfast for Learning, The Grocery Foundation has supported such organizations as: regional Children's Hospitals/Pediatric Centres, Variety – The Children's Charity, Kids Help Phone, Big Brothers/Sisters, Thames Valley Children's Centre, Ontario Special Olympics, The Crohn's & Colitis Foundation of Canada, Bloorview Kids Rehab and the Sick Kids Foundation to name a few. For more information, visit

About Breakfast for Learning:

Working to ensure every child in Canada attends school well nourished and ready to learn, Breakfast for Learning helps support and sustain school-based child nutrition programs through grants, ongoing support, and child nutrition resources and research. In 2009-2010, Breakfast for Learning provided funding to 2,300 programs, providing healthy meals and snacks to over 267,000 children and youth. For more information, visit

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