November 04, 2013 08:45 ET

ToonUps Announces Worldwide Campaign for Kindness With New Video Challenge

For the Season of Giving, You Can Give Ten Children the Ability to Walk

WAYNE, PA--(Marketwired - Nov 4, 2013) -  Be part of a miracle this holiday season. ToonUps, creator of BetterWorldians Radio and the popular Facebook game, A Better World, has announced a campaign for kindness with the release of an animated video, Color Your World with Kindness ( The campaign seeks to inspire a worldwide movement of BetterWorldians -- people whose small acts make a big difference.

When the video reaches 1,000,000 views on YouTube, ToonUps will release a donation to CURE International that funds surgeries allowing ten children to walk for the first time. ToonUps and Cure have a long standing relationship, partnering on a number of campaigns to help disadvantaged children in the developing world.

Color Your World with Kindness was developed by Cincinnati-based Epipheo, a company that produced custom explanatory videos (Epipheos) for businesses and organizations looking to tell their story to the world. Epipheos are designed to communicate epiphanies via online media. Their work has been seen in recent video spots for Google, Microsoft, NBC, Facebook, MTV, and AOL, among many others.

"ToonUps is always very excited to use the immersive, interactive, and imaginative power of games to change the world," said Gregory R. Hansell, VP of Product Development. "But with our campaign of kindness, we're expanding our use of social media with the magic of the holiday season, to launch a worldwide challenge for all people to make it A Better World."

ToonUps and CURE have worked together to allow game players in A Better World to write get well notes to children recovering in CURE hospitals across the globe. A Better World is a free, uplifting game on Facebook that is all about being positive and encouraging kindness to others. Over 1.5 million players have done over 8.5 million good deeds through the game.

"CURE's partnership with ToonUps and A Better World has been a positive element in our mission to bring physical and spiritual healing to children with disabilities in the developing world," states Joel Worrall, Chief Technology Officer, CURE International. "Their continued financial support enables us to transform lives and end suffering through life-changing surgeries."

A Better World runs campaigns with nonprofit partners as part of its Cause Gaming initiative to use the power of games to change the world.

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Watching and sending this video will enable 10 kids to walk for the first time

About ToonUps
ToonUps ( is a digital entertainment company whose mission is to create online games and apps to brighten the world. ToonUps has created a rich array of products designed with the purpose of uplifting people through optimism, altruism and fun. From social gaming to business training, their innovative content brings these core themes to a variety of markets. Most notably this includes A Better World (, a free, uplifting game on Facebook that is all about being positive and encouraging kindness to others. They are also the creators of BetterWorldians Radio (, an Internet radio broadcast that inspires with the people and ideas that are making the world a better place. ToonUps is headquartered in Wayne, PA.

About CURE International
CURE International's mission is to heal the sick and proclaims the kingdom of God. It is the largest provider of reconstructive surgery to disabled children in the emerging world. Since opening the doors of its first surgical teaching hospital in Kijabe, Kenya, in 1998, CURE's focus on bringing healing to developing nations has resulted in more than 2.1 million patient visits and over 150,000 surgeries to correct physically disabling conditions. CURE has also trained more than 6,600 medical professionals, raising the standard of care in the countries where it operates. Please visit  for more information.

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