SOURCE: Tootie Pie Company, Inc.

March 12, 2008 08:05 ET

Tootie Pie Company January Sales Up 170%

BOERNE, TX--(Marketwire - March 12, 2008) - The Tootie Pie Company, Inc. (OTCBB: TOOT), a premium baker and seller of high-quality, handmade pies, announced today that it sold in excess of 2,700 pies for the month of January, 2008. This is approximately a 170% increase over the 1,000 plus pies sold in January of 2007.

"January begins one of the slowest periods of the year in the food business. Growing sales during these 'off season' months is an integral part of our overall sales and marketing strategy. We are very pleased with these sales gains and the way this year is taking shape," said Don Merrill, Tootie Pie Company's President & CEO.

Tootie Pie Company bakes and sells high-quality, handmade pies through three basic sales channels: retail, corporate and wholesale. The retail segment serves individual consumers through in-store sales, orders via telephone and internet on the Company's website. The corporate segment serves businesses that purchase pies as a way to promote their company through client and employee appreciation programs. The wholesale segment is made up of regional and national broad-line foodservice distributors who purchase pies and then resell them to their customers. For additional information, or to receive emails from us, please visit www.tootiepieco.com

Forward-Looking Statements

This press release may contain forward-looking statements. The words "believe," "expect," "should," "intend," "estimate," and "projects," variations of such words and similar expressions identify forward-looking statements, but their absence does not mean that a statement is not a forward-looking statement. These forward-looking statements are based upon the Company's current expectations and are subject to a number of risks, uncertainties and assumptions. The Company undertakes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise. Among the important factors that could cause actual results to differ significantly from those expressed or implied by such forward-looking statements are risks that are detailed in the Company's filings, which are on file with the U.S. Securities and Exchange Commission (SEC).

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