SOURCE: Tootie Pie Company, Inc.

February 21, 2008 08:05 ET

Tootie Pie Company Wins Gold ADDY® Award

BOERNE, TX--(Marketwire - February 21, 2008) - The Tootie Pie Company, Inc. (OTCBB: TOOT), a premium baker and seller of high-quality, handmade pie, announces that its product packaging was awarded a 2008 Gold ADDY® by the San Antonio Advertising Federation. This top award qualifies the packaging for the American Advertising Federation District 10 competition in Dallas this April. Winners there continue on to national competition.

"Our box is a powerful sales tool. Every surface has to present a positive image to the consumer and encourage a purchase decision. Extra care is also taken to ensure that the valuable merchandise inside arrives in the best possible condition. Therefore, our package must be a perfect blend of style and function. This award is confirmation of our team's success designing packaging that is almost as good as the pie itself," said Don Merrill, President & CEO, Tootie Pie Company.

"In designing the Tootie Pie box, we did not want to detract from the fabulous product inside, so we created messages for the boxes that reinforced the brand by describing the pies in a straightforward, fun, 'Tootie' way," said Tony Diamond, principal at Blueground, the company's advertising and marketing agency (

With over 60,000 entries annually, the ADDY® Awards are the world's largest and arguably toughest advertising competition. The ADDY® Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world. The American Advertising Federation, a not-for-profit industry association, conducts the ADDY® Awards through its 200 member advertising clubs and 15 districts. It is the only creative awards program administered by the advertising industry for the industry.

Tootie Pie Company bakes and sells high-quality, handmade pies through three basic sales channels: retail, corporate and wholesale. The retail segment serves individual consumers through in-store sales, orders via telephone and internet on the Company's website. The corporate segment serves businesses that purchase pies as a way to promote their company through client and employee appreciation programs. The wholesale segment is made up of regional and national broad-line foodservice distributors who purchase pies and then resell them to their customers. Tootie Pie Company, Inc. is a publicly traded company whose stock is traded on the NASDAQ OTC market under the symbol: "TOOT." For additional information, or to receive emails from us, please visit us at:

Forward-Looking Statements

This press release may contain forward-looking statements. The words "believe," "expect," "should," "intend," "estimate," and "projects," variations of such words and similar expressions identify forward-looking statements, but their absence does not mean that a statement is not a forward-looking statement. These forward-looking statements are based upon the Company's current expectations and are subject to a number of risks, uncertainties and assumptions. The Company undertakes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise. Among the important factors that could cause actual results to differ significantly from those expressed or implied by such forward-looking statements are risks that are detailed in the Company's filings, which are on file with the U.S. Securities and Exchange Commission (SEC).

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