SOURCE: Tootie Pie Company, Inc.

September 11, 2008 08:05 ET

Tootie Pie Launches Viral Marketing Campaign

BOERNE, TX--(Marketwire - September 11, 2008) - The Tootie Pie Company, Inc. (OTCBB: TOOT), a premium baker and seller of high-quality, handmade pies, has announced the launch of their first ever viral marketing campaign. Now everyone can get a "taste" of Tootie Pie thanks to a series of videos, both scripted and submitted by fans, by visiting: is an entertainment and content driven website that has been produced for the user's involvement and interaction.

"As we turn our attention and energies to the upcoming 'holiday season,' we expect viral marketing to play a large role in growing revenue in our important retail sales channel. Viral marketing affords us the opportunity to compete on a national advertising level, without all the usual expenses associated with such a campaign. As with any advertising, success will be measured by sales and we are confident this will be a successful venture for us," said Don Merrill, President & CEO.

"Our loyal customers send us so many great stories and testimonials. We believe this campaign and the website will provide an entertaining way to share humorous 'Tootie Pie Company' produced videos as well as select amateur videos submitted by our customers. It even has a forum for exchanging favorite recipes. There are several opportunities for consumer involvement, which should increase brand visibility and encourage visitors to return on a regular basis," added Merrill.

"Tootie Pie Company makes the best pies, and great products make a huge difference in the success of a viral marketing campaign. We agree that viral marketing is the right move for the Company and look forward to showcasing our viral marketing skills, specifically in video placement, seeding and distribution. We are pleased with the resulting videos and website and are excited and confident about the prospects of success for the 'How Far For A Tootie Pie' campaign," said Dave Vinyard, president of Briscoe Hall.

Tootie Pie Company bakes and sells high-quality, handmade pies through three basic sales channels: retail, corporate and wholesale. The retail segment serves individual consumers through in-store sales, orders via telephone and internet on the Company's website. The corporate segment serves businesses that purchase pies as a way to promote their company through client and employee appreciation programs. The wholesale segment is made up of regional and national broad-line foodservice distributors who purchase pies and then resell them to their customers. The Tootie Pie Company, Inc. is a public company whose stock is traded on the NASDAQ OTC markets under the symbol: "TOOT." For additional information, or to receive emails from us, please visit

Briscoe Hall, Inc. is a full-service branding and advertising agency in Kerrville, Texas. The agency serves primarily Texas-based marketers in their online (Internet) and offline mainstream media brand presentations. Online and offline clients of Briscoe Hall include James Avery, Schreiner University, Hill Country Telephone, and Integrity Group Texas.

Tom Jones is a San Antonio-based Director whose portfolio of work includes commercials, television shows, and viral advertising campaigns. An early convert to using comedy films on the web to promote products, Tom did his first web-only project for Mitsubishi three years ago. The Mitsubishi spot received a Gold ADDY at both the local and district level of the American Advertising Federation's annual ADDY Awards. His work can be viewed at:

Forward-Looking Statements

This press release may contain forward-looking statements. The words "believe," "expect," "should," "intend," "estimate," and "projects," variations of such words and similar expressions identify forward-looking statements, but their absence does not mean that a statement is not a forward-looking statement. These forward-looking statements are based upon the Company's current expectations and are subject to a number of risks, uncertainties and assumptions. The Company undertakes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise. Among the important factors that could cause actual results to differ significantly from those expressed or implied by such forward-looking statements are risks that are detailed in the Company's filings, which are on file with the U.S. Securities and Exchange Commission (SEC).

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