SOURCE: Tootie Pie Company, Inc.

Tootie Pie Company, Inc.

August 27, 2009 09:00 ET

Tootie Pie to "Waltz Across Texas" With HEB

BOERNE, TX--(Marketwire - August 27, 2009) - The Tootie Pie Company, Inc. (OTCBB: TOOT), a premium baker and seller of high-quality, handmade pies, is pleased to announce that its pies will be sold in 26 new HEB stores, bringing the total HEB locations to 40, including the original eight HEB Central Market stores. The new locations are located in: Beaumont, Cypress, League City, Houston, Missouri City, Lake Jackson, Brenham, College Station, Friendswood, Kingwood, Woodlands, Katy, Austin, Sinton, McAllen, Copperas Cove, Corpus Christi, Waco, Brownsville, Bulverde, Cedar Park and San Antonio, Texas.

Based in San Antonio, Texas, HEB is one of the largest independent grocery chains in the United States. With hundreds of stores in more than 150 communities in Texas, HEB serves millions of customers in Texas and Mexico.

"We are thrilled with these new HEB locations and the cities they represent. Success begins in your own backyard, and Texas is a very large backyard for Tootie Pies!" said Don Merrill, President & CEO, the Tootie Pie Company, Inc. "Having Tootie Pies available in so many new cities not only introduces them to new customers, but it provides our current customers with convenient locations close to home."

Tootie Pie Company bakes and sells high-quality, handmade pies through three basic sales channels: retail, corporate and wholesale. The retail segment serves individual consumers through in-store sales, orders via telephone and internet on the Company's website. The corporate segment serves businesses that purchase pies as a way to promote their company through client and employee appreciation programs. The wholesale segment is made up of national and regional broad line grocery and foodservice distributors who purchase pies and then resell them through their respective sales distribution channels. Tootie Pie Company is a public company traded on the NASDAQ OTC market under the symbol "TOOT." For additional information or to receive correspondence from Tootie Pie Company, please visit www.tootiepieco.com

Forward-Looking Statements

This press release may contain forward-looking statements. The words "believe," "expect," "should," "intend," "estimate," and "projects," variations of such words and similar expressions identify forward-looking statements, but their absence does not mean that a statement is not a forward-looking statement. These forward-looking statements are based upon the Company's current expectations and are subject to a number of risks, uncertainties and assumptions. The Company undertakes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise. Among the important factors that could cause actual results to differ significantly from those expressed or implied by such forward-looking statements are risks that are detailed in the Company's filings, which are on file with the U.S. Securities and Exchange Commission (SEC).

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