SOURCE: Tootie Pie Company, Inc.

June 24, 2008 08:05 ET

Tootie Pies and Blue Bell Ice Cream

BOERNE, TX--(Marketwire - June 24, 2008) - The Tootie Pie Company, Inc. (OTCBB: TOOT), a premium baker and seller of high-quality, handmade pies, is pleased to announce that our pies will be featured in a cross promotional marketing campaign with Blue Bell Ice Cream. The promotion features a FREE half-gallon of Blue Bell Homemade Vanilla with every purchase of an "Award Winning Tootie Apple Pie" and will run June 25th through July 8th in all HEB Central Market stores. The promotion will also be featured at two Round Rock Express baseball games, including a special July 4th celebration game.

Based in Texas, Blue Bell Ice Cream is one of the largest and most recognized ice cream brands in the Southern United States. HEB Central Markets are located in larger demographic markets like Houston, Dallas, Fort Worth, Austin and San Antonio. The Round Rock Express play at Dell Diamond in Austin, TX and are the AAA baseball team affiliated with the MLB Houston Astros.

"We are very excited about this winning Texas combination of Tootie Apple Pie and Blue Bell Ice Cream. The quality of the Tootie Pie gives us confidence in partnering our product and brand with theirs and we expect to see great results in these key markets," said Carl Breed, Director of Marketing, Blue Bell Creameries, L.P.

"This is one of those combinations that just 'makes sense' to so many people. We know this because we are told all the time: What goes better with Tootie Apple Pie than a big scoop of homemade vanilla ice cream? And you can't get much more All American than baseball and Tootie Apple Pie! We are thrilled to cross market with these quality partners as we celebrate the Fourth of July and baseball season," said Don Merrill, President & CEO, the Tootie Pie Company, Inc.

Tootie Pie Company bakes and sells high-quality, handmade pies through three basic sales channels: retail, corporate and wholesale. The retail segment serves individual consumers through in-store sales, orders via telephone and internet on the Company's website. The corporate segment serves businesses that purchase pies as a way to promote their company through client and employee appreciation programs. The wholesale segment is made up of regional and national broad-line foodservice distributors who purchase pies and then resell them to their customers. Tootie Pie Company is a public company traded on the NASDAQ OTC market under the symbol "TOOT." For additional information, or to receive correspondence from us, please visit

Forward-Looking Statements

This press release may contain forward-looking statements. The words "believe," "expect," "should," "intend," "estimate," and "projects," variations of such words and similar expressions identify forward-looking statements, but their absence does not mean that a statement is not a forward-looking statement. These forward-looking statements are based upon the Company's current expectations and are subject to a number of risks, uncertainties and assumptions. The Company undertakes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise. Among the important factors that could cause actual results to differ significantly from those expressed or implied by such forward-looking statements are risks that are detailed in the Company's filings, which are on file with the U.S. Securities and Exchange Commission (SEC).

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