SOURCE: EducationDynamics


July 07, 2010 10:09 ET

Top 20 Online Degree Majors Identified by EducationDynamics' 2010 eLearning Index

Rankings Reflect Interest in Career Fields With High Growth Potential

HOBOKEN, NJ--(Marketwired - Jul 7, 2010) -  EducationDynamics, higher education's leading marketing information and technology services company, today released the top 20 most in demand online degree majors as identified by the 2010 eLearning Index, an annual proprietary report that analyzes prospective student interest and demand in online education. The research found that the online degree majors prospective students are most interested in directly relate to career fields with expected job growth.

The top 20 online degree majors (degree programs) by prospective student interest are:

  1. Psychology
  2. Business Administration
  3. Early Childhood Education
  4. Criminal Justice
  5. Accounting
  6. Health Administration
  7. Counseling
  8. Nursing
  9. K12 Education
  10. Curriculum and Instruction
  11. Engineering
  12. Human Resources
  13. Religion
  14. Management
  15. Special Education
  16. Human Services
  17. Finance
  18. Marketing
  19. Educational Technology
  20. Educational Administration

"We know the primary motivation for students seeking higher education is to change or advance in their careers," says Carol Aslanian, Senior Vice President, EducationDynamics' Market Research and Advisory Services. "The rankings show that prospective students are most interested in a degree that will prepare them for a career in the fields where the job market is growing."

The U.S. Bureau of Labor Statistics (BLS) estimates that the healthcare industry will add 3.2 million jobs through 2018, while 1.7 million new jobs are expected to be added in educational services, including teaching and administration. Healthcare and education related majors make several appearances on the eLearning Index top 20 online degree majors list. Additionally, BLS reports that employment of accountants is expected to grow 22 percent and employment of counselors is expected to grow 18 percent through 2018. Accounting is number five on the top 20 list, while counseling is number seven.

Data for the 2010 eLearning Index were collected from, an EducationDynamics web resource that connects prospective students with online degree programs. EducationDynamics examined prospective student interest during each quarter of 2009 across 3,859 degrees listed on The degrees are offered by hundreds of colleges and universities of all institutional types and are categorized into one of four degree levels (i.e., associate's, bachelor's, master's and doctorate), across eight fields of study (e.g., visual and performing arts) and 92 majors (e.g., design and music).

About EducationDynamics
EducationDynamics is higher education's leading marketing information and technology services company dedicated to helping institutions find, enroll and retain students. Its content-rich and highly visible education websites, including,,,, and its more than 50 special interest microsites, make EducationDynamics the premier provider of qualified prospective students for colleges and universities. In addition, the company offers a full suite of Web-delivered services proven to drive enrollment growth and reduce student attrition. Through its Market Research and Advisory Services, the company brings a decade of proprietary research, unparalleled market and student intelligence and best practice insights to its clients. For more information, visit

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