February 26, 2009 11:14 ET

Top 5 Steps to Recession-Proof Your Resume

NEW YORK, NY--(Marketwire - February 26, 2009) - In this competitive job market, how can you make your resume stand out?, the world's leading online platform for the $100K+ job market, has asked Wendy Enelow, author of 30+ books on executive resume writing, cover letter writing, and interviewing, for the top 5 tips for writing a recession-proof resume.

As the foremost educator of resume writers in the country, Wendy has developed an exclusive training program for's professional resume writers. Wendy emphasizes the following 5 steps to give yourself a strong and distinct position in today's remarkably competitive job market:

1. Sell your success. Resume writing is all about sales, marketing and merchandising. You're the product and the resume is the sales piece that you'll use to merchandise your achievements. Remember, past behavior is indicative of future performance; be certain to showcase your achievements so that prospective employers can read about all of the wonderful things that you'll be doing for them!

2. Be a specialist; not a generalist. Although you might think a more generalized resume would attract lots of different types of opportunities, the exact opposite is true. Companies want to hire individuals with a specific area of expertise. Don't make a prospective employer have to "dig down" into your resume to find relevant experience. They won't!

3. Write to the future. When writing your resume, write "to" your objective, showcasing your skills, qualifications, training and achievements that are related to your current career objectives. Don't focus on things that you've done that have nothing to do with your current goals. Re-weight your skills to emphasize those most supportive of your goals and move them to the forefront of your resume.

4. Brand yourself for competitive distinction. What can you do to distinguish yourself from the crowd of candidates, all with the same skills and qualifications, all vying for the same position? The answer: A branding statement, prominently positioned near the top of your resume, that highlights your unique value proposition; the one thing that you do better than anything else.

5. Use the right keywords and keyword phrases. In today's electronic job market, chances are your resume is going to be scanned by a computer long before a person ever lays eyes on it. As such, you must be certain that you have the "right" keywords for the position and industry that you are seeking.

Since launched its Resume Service in 2006, a team of executive resume writers, who have been certified by at least one of the national resume writing associations, have written more than 25,000 executive resumes for its members.

About is the world's leading online service catering exclusively to the $100k+ job market. Our job is to make the search for senior talent and senior positions quick and effective. With access to the most $100k+ job leads in one place, senior level professionals can get to the next step in their careers faster. Top recruiters value the ability to quickly and easily connect with so much qualified talent in the sales, marketing, finance, HR, legal, tech and operations industries. In addition to traditional job search services, also provides a host of specialized career development resources, including an executive resume service; advice from career experts; customized online profiles; and e-mail alerts. Founded in 2003 by Marc Cenedella, is headquartered in New York with offices in London. For more information, please visit

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