SOURCE: HiddenLevers


February 11, 2014 10:00 ET

Top Broker-Dealers Approve HiddenLevers Portfolio Stress Testing Software for Use by Registered Reps

NEW YORK, NY--(Marketwired - Feb 11, 2014) - HiddenLevers, the portfolio stress testing toolkit for financial advisors, has now been approved by several broker-dealers for use by advisors, with clients and prospects. The client reports generated by the ground-breaking risk product have passed muster under FINRA review, giving the green light to broker-dealers on compliance approval.

Here are the first broker-dealers to pre-approve HiddenLevers for use by their audience:

Raymond James Financial (NYSE: RJF)
LPL Financial (NASDAQ: LPLA)
National Planning Corporation
SII Investments, Inc.
Triad Securities
KMS Securities, Inc.
M Holdings Securities, Inc.
Investment Centers of America, Inc.
Invest Financial Corporation
Securities America

"Registered Reps had been second-class citizens when it came to portfolio stress testing," said Praveen Ghanta, Co-founder and tech-lead for HiddenLevers. "It was a shame that they had to purchase the product in stealth-mode, and could never show reports to clients, while RIAs were using HiddenLevers to close new prospects and gain client confidence."

Now, registered reps from these broker-dealers can use the software to have interactive discussions with clients and prospects alike about HiddenLevers scenarios such as Commodities Perfect Storm, China Slowdown, and Eurozone Recovery. And just like RIAs and family offices, broker-dealer reps can hand clients and prospects reports with confidence, detailing the potential impact of these scenarios on investment portfolios.

"Our hope is that the mounting economic uncertainty gives other broker-dealers a sense of urgency to act," said Raj Udeshi, Co-founder of HiddenLevers. "We are integrated with both Envestnet (NYSE: ENV) and Albridge, and a critical mass of respected firms has already given compliance approval -- I'd like to thank all of them for being early adopters."

Broker-dealers wanting to pre-approve HiddenLevers can fast-forward using the compliance kit, which contains a FINRA submission packet, various white papers, and examples of disclosure language and output.

"We invite all broker-dealer home offices to pre-approve HiddenLevers, and cut through the red tape for the benefit of their advisors," said Ghanta.

About HiddenLevers

HiddenLevers is quickly becoming the premier portfolio stress testing solution for both portfolio managers and financial advisors everywhere. The cloud-based toolkit includes a macro scenario library, scenario modeling, a scenario hedging wizard, risk profiles for portfolios and individual securities, state-of-the-art charting, and thoughtful client-facing output. HiddenLevers is based in New York City. 

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