Top Executives Drive Visibility and Profitability With Business Analytics

BOSTON, MA--(Marketwire - March 10, 2011) - In the newly released report, The ABCs of Executive Analytics: A-List Performance Using BI in the C-Suite, Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), found that top performing executives are employing analytical tools in order to generate a clearer picture of their business and take advantage of opportunities for substantial performance improvements. The research discovered that leading companies saw a 42% increase in operating profit and had achieved superior levels of customer and employee retention as well.

The ability to make top-level decisions is no longer dependent only on experience. Today's senior executives rely on accurate and timely information placed into context through the use of business analytics solutions. Connecting and aligning operational activity with a well-conceived business strategy is an important part of business execution. Leading executives are more likely to make business analytics a priority and expand the impact of analytical decision making into more areas of the organization. These top performing companies use a strong foundation of internal capability combined with the most effective technologies in order to uncover and act upon opportunities to grow their company and promote long-term business strength.

"By the time most projects reach the office of a top-level executive, a business case has been made, and an implementation plan has been laid out. Analytical initiatives won't be approved unless the executives are willing to put their full weight behind them," said Michael Lock, senior research analyst, Aberdeen. "Leading companies are more likely to have executive-level ownership of these projects, thus widening the reach of business analytics and delivering timely business insight to more functional areas."

 A complimentary copy of this report is made available due in part by the following underwriters: Oco and PivotLink. To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=6862&camp=2

Visit Aberdeen.com for additional access to complimentary Business Intelligence Research.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

(C) 2011 Aberdeen Group, Inc., a Harte-Hanks Company
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www.aberdeen.com