TORONTO, ONTARIO--(Marketwired - Dec. 12, 2013) - As Shreddies believed, Canada is full of genuinely good people. Today, after much deliberation, the iconic homegrown cereal announced the five finalists in its "Search for Goodness". Canadians are now invited to vote for the story they believe should be shared across the country and, in doing so, recognize the person who embodies genuine goodness by going above and beyond for their community.
"In September we launched the "Search for Goodness" because we know there are many Canadians who strive to make a positive impact on their community and deserve to be recognized," said Melissa Marchesano, Product Manager for Shreddies. "These were difficult choices to make, as there are so many genuinely good stories from across the country, but we feel that these five finalists really deserve to be singled out for their selfless commitment to their community."
The nationwide "Search for Goodness" was launched in September. Canadians had until November 24 to nominate those they felt demonstrate genuine goodness by going above and beyond to make a difference in their communities. Shreddies then reviewed the nominations and shortlisted five genuinely good people and their stories. They are, in no particular order:
- Julia and Emma, Oakville, ON - Goodness runs in their family. Teen sisters Julia and Emma from Oakville, ON made it their mission to collect books for remote "fly-in" communities in Northern Ontario. To date, their charity Books With No Bounds has collected and distributed over 27,000 books.
- George, Oliver, BC - Wherever help is needed in Oliver, BC, you'll find George. He spends his life spreading goodness in so many ways, but what's really special is the time and effort he devotes to growing fresh vegetables for others. Last year, he donated 1800lbs of veggies to the food bank.
- Ethan, St. Catharines, ON - Sometimes, good things come in small packages. Ethan, a Pee-Wee hockey player from St. Catharines, ON has been collecting used hockey equipment since 2009 and distributing it to underprivileged hockey players throughout Ontario and around the world.
- Sharon, Brandon, MB - One person can fill an entire community with goodness. Sharon, from Brandon, MB, is in her retirement years, but she still works 5 days a week at her local soup kitchen. There by 6 a.m. every morning, she tirelessly cooks hot meals for 125-150 people from all walks of life.
- Coby, North York, ON - This story proves that you can always make time to spread goodness. Coby leads a busy life in North York, ON, but he regularly visits a long-term home for the elderly. Through the joy of music and song, he, and a group of volunteers from The House, bring smiles and a little human tenderness to the aged.
Now, Canadians are asked to vote on the story they believe should be shared across the country. Each genuinely good person will be featured with a voting page that will include their story. As a bonus for being recognized as finalists, they will also receive a donation of Shreddies cereal to their local food bank. Shreddies believes it's the least it can do to show thanks for all the goodness these people bring to others. The selected story will be announced on March 3, 2014 and will be told in a Shreddies' national television spot. Voters can vote once per day, and votes can be submitted until January 3, 2014 by visiting www.searchforgoodness.ca.
Additional information for the Shreddies' "Search for Goodness" can be found at www.searchforgoodness.ca, Facebook.com/Shreddies or @ShreddiesCanada on Twitter.
About Post Foods Canada Inc.:
Post Foods Canada Inc. is the manufacturer of iconic ready-to-eat cereal brands including Shreddies, Honeycomb, Sugar Crisp, Alpha-Bits, Shredded Wheat, Great Grains, Honey Bunches of Oats and other great tasting cereals. For more information, please visit www.postfoods.ca.